100+ câu trắc nghiệm Tiếng Anh Quảng cáo và Tiếp thị có đáp án - Phần 2

How many steps does the consumer shopping process have?

The fourth step in the consumer buying process is:

What is “Advertising” in stimulating consumer demand?

What step in the consumer shopping process is collecting product-related information?

Compare the features and uses of this brand with other brands in which step in the consumer's shopping process?

The factors that have the most profound influence on consumer buying behavior are:

Consumers' buying behavior is influenced by music stars, movies, football, etc., because of which factors?

What element does “internal conflict” belong to when analyzing the SWOT matrix?

Which of the following is not a microenvironment?

What is the “financial capacity of the enterprise” in the microenvironment?

Comment "technology in the world is developing very quickly, creating conditions for businesses to develop products" belongs to which element in SWOT matrix analysis?

The activity of “dividing the overall market into smaller groups on the basis of differences in needs, wants and behaviors” is called:

“STP” stands for:

Define market segmentation criteria for the following case: “X-men shampoo is a shampoo exclusively for men with a formulation suitable for men's skin and hair"

"When segmenting the market, it is necessary to pay attention to the lifestyle, opinion, and personality of consumers", this comment relates to which market segmentation criteria?

When an enterprise selects a single market segment, what criteria should the enterprise prioritize?

How is the option to cover the entire market suitable for businesses of any size?

What is the "location charting" step in the process of developing positioning strategy?

When buying an air conditioner at Nguyen Kim electronics supermarket, customers get free delivery and installation. Which part of the product does this activity belong to?

Which marketing strategy should be used in the saturation phase?

A sharp decline in corporate sales is characteristic of which stage of the product life cycle?

The “benefit” element in the product innovation strategy should be designed for which audience will perceive it?

A part of a trademark that is only recognizable and unreadable is called:

What should not be done when choosing a trademark?

Clean Green Ballpoint Pen Company prices its products by cost, the production cost of a ballpoint pen is 2,000 VND, the company wants a profit of 20%. So how much should the company offer/product?