
100+ câu trắc nghiệm Tiếng Anh Quảng cáo và Tiếp thị có đáp án - Phần 1
25 câu hỏi
Market penetration strategy
Selling price strategy
Marketing strategy
Product strategy
Chọn đáp án A.
Sex
Age
Mentality
Habit
Chọn đáp án B.
Saturation phase
Growth phase
Recession period
Introduction stage
Chọn đáp án B.
Saturation phase
Development stage
Recession period
Introduction stage
Chọn đáp án A.
Dividing the market into groups with similar needs and characteristics
Customers are selected by businesses to meet their needs
Dividing the market into different subgroups
A group of customers who respond equally to the same set of marketing stimuliby a firm
Chọn đáp án D.
Dividing consumers into groups with specific needs
Many customer groups have consumption needs
Dividing the market into several subgroups
Customers are selected by businesses to meet their needs
Chọn đáp án D.
Technological environment, cultural environment
Competitors, the public
Natural environment, legal environment
Demographic environment, economic environment
Chọn đáp án B.
Market Segment
Target market selection
Market positioning
Identify existing competitors in the market segment
Chọn đáp án D.
Consumption
Manufacturing
Design
Personal sales
Chọn đáp án A.
Personal selling
TV
Promotion
Advertisement
Chọn đáp án D.
Create trust for customers
Propagate
Protect market share
Entice customers
Chọn đáp án C.
South West Region
North Central
Mountains and plateaus
Southeast region
Chọn đáp án C.
1 stage
2 stages
3 stages
4 stages
Chọn đáp án B.
Modern marketing
Traditional marketing
Outdated marketing
Modern marketing
Chọn đáp án A.
Meeting the needs and requirements of customers
Mass production
Sell what the business has
Sell what the customer needs
Chọn đáp án C.
Sell what the business has
Sell like competitors
Sell differently from competitors
Satisfying customer needs and requirements
Chọn đáp án D.
Man's wishes are hard to come by
Demand to be able to pay
The feeling of lack that people feel
Value of a product
Chọn đáp án C.
Man's wishes are hard to come by
Demand to be able to pay
The feeling of lack that people feel
Value of a product
Chọn đáp án B.
Can Tho
Hai Phong
Danang
City. Ho Chi Minh
Chọn đáp án D.
3 functions
4 functions
5 functions
6 functions
Chọn đáp án B.
Making products that match customer needs
Organizing the movement of goods after production to consumption
Implement price control activities
Stimulate impact and promote consumption
Chọn đáp án A.
Making products that match customer needs
Organizing the movement of goods after production to consumption
Implement price control activities, business methods and the art of selling
Stimulate impact and promote consumption
Chọn đáp án CD.
3 ingredients
4 ingredients
5 ingredients
6 ingredients
Chọn đáp án B.
Product
Price
Place
Promotion
Chọn đáp án D.
Product
Price
Place
Promotion
Chọn đáp án C.
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