20 câu hỏi
The primary objective of a product development strategy is to:
Enter new markets with existing products
Develop new products for existing markets
Increase market share in the existing market
Reduce production costs
Which of the following best describes the concept of "economies of scale"?
The increase in costs per unit as production volume increases
The decrease in costs per unit as production volume increases
The ability to charge higher prices due to brand strength
The benefits of diversifying into multiple markets
A company pursuing a market skimming pricing strategy is likely to:
Set a low initial price to gain market share quickly
Set a high initial price and lower it over time
Match competitor pricing
Set a price below the cost of production
Which of the following is an example of a company using a retrenchment strategy?
Expanding product lines
Reducing workforce and closing unprofitable operations
Entering new markets
Increasing marketing expenditure
The concept of "market cannibalization" refers to:
A new product reducing sales of an existing product
A product failing to meet sales targets
A company acquiring a competitor
A company entering a new market
Which of the following best describes the term "brand equity"?
The physical assets owned by a brand
The market share held by a brand
The loyalty and perceptions associated with a brand
The financial performance of a brand
The primary benefit of using a focus strategy is:
Broad market appeal
Low marketing costs
Strong customer loyalty within a niche market
High economies of scale
Which of the following is a key characteristic of the growth stage in the product life cycle?
Declining sales
High levels of competition
Slow market expansion
Increasing customer base
Which of the following is a key objective of public relations?
Increase short-term sales
Build and maintain a positive public image
Reduce production costs
Enhance product features
Which of the following best describes a "pull" promotional strategy?
Encouraging intermediaries to push products to consumers
Using advertising to create consumer demand
Offering discounts to retailers
Implementing trade promotions
Which of the following is a primary disadvantage of a cost leadership strategy?
High production costs
Difficulty in achieving product differentiation
Limited market appeal
High marketing expenses
The primary focus of a market development strategy is to:
Introduce new products to existing markets
Expand into new markets with existing products
Enhance product features for current customers
Reduce production costs
Which of the following best describes the maturity stage of the product life cycle?
Rapidly increasing sales
High levels of competition and market saturation
Introduction of new products
Declining market share
Which of the following is an example of a behavioral segmentation variable?
Age
Lifestyle
Purchase frequency
Income
The primary goal of a differentiation strategy is to:
Achieve the lowest cost of production
Offer products or services with unique attributes valued by customers
Enter as many markets as possible
Focus on a narrow market segment
Which of the following best describes a company's "mission statement"?
A declaration of the company's core purpose and focus
A financial forecast for the next fiscal year
A detailed plan for marketing activities
A list of products and services offered
The primary objective of sales promotion is to:
Build long-term customer relationships
Increase short-term sales
Improve public relations
Enhance product development
Which of the following is a key benefit of using digital marketing over traditional marketing?
Higher production costs
Limited reach
Greater ability to measure results
Less engagement with customers
The primary goal of market segmentation is to:
Increase production efficiency
Identify and target specific customer groups
Reduce marketing costs
Expand into new markets
Which of the following is an example of a company using a horizontal integration strategy?
Acquiring a competitor in the same industry
Opening new retail locations
Developing new product lines
Entering a new geographic market