30 câu hỏi
Which of the following best describes a vertical integration strategy?
A company acquiring a competitor
A company controlling multiple stages of production and distribution
A company entering a new geographic market
A company launching a new product line
Which of the following is an example of demographic segmentation?
Segmenting by lifestyle and personality
Segmenting by age and income
Segmenting by usage rate
Segmenting by geographic region
The primary objective of a market skimming pricing strategy is to:
Quickly penetrate the market with a low price
Maximize profits by setting a high initial price
Match competitor prices
Offer products at the lowest possible cost
Which of the following is a characteristic of a market-oriented company?
Focus on product innovation regardless of customer needs
Prioritize customer needs and market trends
Reduce marketing expenditures to increase profit margins
Rely heavily on mass production techniques
Which of the following best describes brand positioning?
The financial value of a brand
The place a brand occupies in the minds of consumers
The market share held by a brand
The variety of products offered by a brand
The primary benefit of using a focus strategy is:
Broad market appeal
Low marketing costs
Strong customer loyalty within a niche market
High economies of scale
Which of the following is an example of psychographic segmentation?
Segmenting by gender
Segmenting by education level
Segmenting by social class and lifestyle
Segmenting by age
In which stage of the product life cycle is marketing typically focused on reminding customers about the product?
Introduction
Growth
Maturity
Decline
Which of the following best describes the concept of "brand equity"?
The physical assets owned by a brand
The market share held by a brand
The loyalty and perceptions associated with a brand
The financial performance of a brand
A key challenge of using a differentiation strategy is:
High production costs
Achieving cost leadership
Reducing marketing expenses
Standardizing product features
Which of the following is an example of a company using a product development strategy?
Entering a new geographic market
Introducing new products to existing markets
Increasing market share in the existing market
Reducing production costs to lower prices
Which type of segmentation divides the market based on how customers use a product or their response to a product?
Demographic
Geographic
Psychographic
Behavioral
The primary focus of relationship marketing is to:
Increase short-term sales
Build long-term relationships with customers
Expand into new markets
Diversify the product portfolio
Which of the following is a key characteristic of an oligopoly market structure?
Many sellers with differentiated products
One dominant seller
A few sellers with significant market power
Low barriers to entry
Which of the following is an example of a push promotional strategy?
Advertising directly to consumers
Offering trade promotions to retailers
Utilizing social media influencers
Implementing a customer loyalty program
The term "value proposition" refers to:
The cost structure of a company
The unique value a product or service provides to customers
The market share of a company
The pricing strategy of a company
Which of the following best describes the introduction stage of the product life cycle?
Sales and profits are at their highest
The product is launched and awareness is created
The market is saturated and competition is intense
The product is declining in sales
A primary disadvantage of using a market penetration strategy is:
High initial costs
Slow market entry
Attracting competitors
High risk of product failure
Which of the following best describes a competitive advantage?
The ability to offer the lowest prices in the market
A unique strength that allows a company to outperform its competitors
A temporary boost in market share
A company's brand recognition
In which type of market structure is non-price competition most common?
Perfect competition
Monopolistic competition
Monopoly
Oligopoly
Which of the following is a key benefit of using a CRM system?
Reducing production costs
Enhancing customer relationships and retention
Increasing marketing expenditures
Streamlining product development
Which of the following best describes a company's mission statement?
A financial forecast for the next fiscal year
A declaration of the company's core purpose and focus
A detailed plan for marketing activities
A list of products and services offered
The primary goal of market segmentation is to:
Increase production efficiency
Identify and target specific customer groups
Reduce marketing costs
Expand into new markets
Which of the following is an example of a company using a backward integration strategy?
A manufacturer opening its own retail stores
A retailer starting its own manufacturing operations
A company outsourcing production
A firm entering a new geographic market
The term "brand loyalty" refers to:
The financial value of a brand
Customers' consistent preference for a particular brand
The variety of products offered by a brand
The market share held by a brand
Which of the following is an example of a company using a diversification strategy?
Entering a new market with an existing product
Developing new products for new markets
Increasing market share in the existing market
Improving existing product features
A major advantage of a direct distribution channel is:
Lower distribution costs
Greater control over the marketing process
Increased market reach
Improved customer relationships
Which of the following best describes a joint venture?
A company acquiring another company
Two companies forming a new, jointly owned business
A company licensing its technology to another company
A company franchising its business model
The primary benefit of a well-developed brand is:
Lower marketing costs
Higher price sensitivity
Reduced customer loyalty
Increased bargaining power with suppliers
Which of the following is a key component of a company's marketing mix?
Market segmentation
SWOT analysis
Product positioning
Pricing strategy