29 câu hỏi
Which of the following best describes a market penetration strategy?
Introducing new products to existing markets
Entering new markets with existing products
Increasing market share for existing products in existing markets
Expanding into new geographic regions
A key challenge in implementing a market development strategy is:
Identifying new markets for existing products
Developing new products for existing markets
Maintaining product quality while reducing costs
Ensuring customer loyalty in new markets
Which of the following is an example of a behavioral segmentation variable?
Age
Lifestyle
Purchase frequency
Income
Which pricing strategy involves setting a high initial price and then gradually lowering it over time?
Market penetration
Market skimming
Competitive pricing
Cost-plus pricing
The primary advantage of direct distribution channels is:
Reduced distribution costs
Greater control over the marketing process
Increased market reach
Improved customer relationships
Which of the following is a key characteristic of a product differentiation strategy?
Low production costs
Unique product features
High market share
Standardized products
In a highly competitive market, a focus strategy is most effective when:
The target market is large and diverse
The target market is small and well-defined
The company has high production capacity
The company has low production costs
Which of the following best describes the concept of "brand equity"?
The financial value of a brand
The physical assets owned by a brand
The market share held by a brand
The loyalty and perceptions associated with a brand
Which of the following is an example of a push promotional strategy?
Advertising directly to consumers
Offering trade promotions to retailers
Utilizing social media influencers
Implementing a customer loyalty program
A company using a cost-plus pricing strategy determines prices by:
Analyzing competitor prices
Adding a markup to the cost of production
Assessing customer willingness to pay
Matching industry average prices
Which of the following is a key benefit of using a CRM system?
Reducing product development time
Enhancing customer relationships
Increasing production efficiency
Lowering distribution costs
The primary goal of relationship marketing is to:
Increase short-term sales
Build long-term relationships with customers
Expand into new markets
Diversify the product portfolio
Which of the following best describes a joint venture?
A company acquiring another company
Two companies forming a new, jointly owned business
A company licensing its technology to another company
A company franchising its business model
The term "value proposition" refers to:
The cost structure of a company
The unique value a product or service provides to customers
The market share of a company
The pricing strategy of a company
In which stage of the product life cycle are sales typically at their highest?
Introduction
Growth
Maturity
Decline
Which of the following is a primary disadvantage of using a penetration pricing strategy?
It may lead to initial losses
It discourages competitors from entering the market
It is difficult to implement
It attracts a large number of customers quickly
A primary characteristic of a niche market is:
Broad market appeal
High competition
Specialized customer needs
Low profitability
Which of the following is a benefit of a well-developed brand?
Lower marketing costs
Higher price sensitivity
Reduced customer loyalty
Increased bargaining power with suppliers
Which of the following strategies involves focusing on a specific group of consumers within a broader market?
Mass marketing
Niche marketing
Differentiated marketing
Undifferentiated marketing
Which of the following is an example of a company using a market development strategy?
Launching a new product line in the existing market
Entering a new geographic market with existing products
Improving product features to increase sales
Reducing production costs to lower prices
The concept of "product cannibalization" refers to:
A new product taking sales away from an existing product
A product becoming obsolete due to new technology
A product failing to meet sales targets
A company discontinuing an unprofitable product
Which of the following best describes a "pull" promotional strategy?
Encouraging intermediaries to push products to consumers
Using advertising to create consumer demand
Offering discounts to retailers
Implementing trade promotions
Which of the following is a characteristic of a growth market?
Declining sales
High levels of competition
Slow market expansion
Decreasing customer base
Which of the following is an example of a company using a diversification strategy?
Entering a new market with an existing product
Developing new products for new markets
Increasing market share in the existing market
Improving existing product features
A key benefit of digital marketing over traditional marketing is:
Higher production costs
Limited reach
Greater ability to measure results
Less engagement with customers
Which of the following best describes a company's "mission statement"?
A declaration of the company's core purpose and focus
A financial forecast for the next fiscal year
A detailed plan for marketing activities
A list of products and services offered
Which of the following is a characteristic of a monopoly market structure?
Many sellers with differentiated products
One seller with significant market power
Low barriers to entry
High levels of competition
The primary focus of content marketing is to:
Directly sell products to customers
Create valuable and relevant content to attract and engage a target audience
Increase short-term sales through promotions
Develop new product lines
Which of the following is an example of a company using a price skimming strategy?
Setting a high initial price for a new product and then lowering it over time
Setting a low initial price to gain market share quickly
Matching competitor prices
Setting prices based on production costs