30 câu hỏi
Which of the following best describes a company's vision statement?
A financial forecast for the next fiscal year
A declaration of the company's long-term goals and aspirations
A detailed plan for marketing activities
A list of products and services offered
A primary disadvantage of using a market skimming pricing strategy is:
Low initial profits
Attracting competitors
Slow market penetration
High marketing costs
The primary focus of content marketing is to:
Directly sell products
Create valuable and relevant content to attract and engage a target audience
Increase short-term sales
Develop new product lines
Which of the following is an example of a company using a forward integration strategy?
A manufacturer opening its own retail stores
A retailer starting its own manufacturing operations
A company outsourcing production
A firm entering a new geographic market
Which type of segmentation divides the market based on regions, cities, or neighborhoods?
Demographic
Geographic
Psychographic
Behavioral
The primary goal of relationship marketing is to:
Increase short-term sales
Build long-term relationships with customers
Expand into new markets
Diversify the product portfolio
Which of the following is a key characteristic of an oligopoly market structure?
Many sellers with differentiated products
One dominant seller
A few sellers with significant market power
Low barriers to entry
Which of the following is an example of a push promotional strategy?
Advertising directly to consumers
Offering trade promotions to retailers
Utilizing social media influencers
Implementing a customer loyalty program
The term "value proposition" refers to:
The cost structure of a company
The unique value a product or service provides to customers
The market share of a company
The pricing strategy of a company
Which of the following best describes the introduction stage of the product life cycle?
Sales and profits are at their highest
The product is launched and awareness is created
The market is saturated and competition is intense
The product is declining in sales
A primary disadvantage of using a market penetration strategy is:
High initial costs
Slow market entry
Attracting competitors
High risk of product failure
Which of the following best describes a competitive advantage?
The ability to offer the lowest prices in the market
A unique strength that allows a company to outperform its competitors
A temporary boost in market share
A company's brand recognition
In which type of market structure is non-price competition most common?
Perfect competition
Monopolistic competition
Monopoly
Oligopoly
Which of the following is a key benefit of using a CRM system?
Reducing production costs
Enhancing customer relationships and retention
Increasing marketing expenditures
Streamlining product development
Which of the following best describes a company's mission statement?
A financial forecast for the next fiscal year
A declaration of the company's core purpose and focus
A detailed plan for marketing activities
A list of products and services offered
The primary goal of market segmentation is to:
Increase production efficiency
Identify and target specific customer groups
Reduce marketing costs
Expand into new markets
Which of the following is an example of a company using a backward integration strategy?
A manufacturer opening its own retail stores
A retailer starting its own manufacturing operations
A company outsourcing production
A firm entering a new geographic market
The term "brand loyalty" refers to:
The financial value of a brand
Customers' consistent preference for a particular brand
The variety of products offered by a brand
The market share held by a brand
Which of the following is an example of a company using a diversification strategy?
Entering a new market with an existing product
Developing new products for new markets
Increasing market share in the existing market
Improving existing product features
A major advantage of a direct distribution channel is:
Lower distribution costs
Greater control over the marketing process
Increased market reach
Improved customer relationships
Which of the following best describes a joint venture?
A company acquiring another company
Two companies forming a new, jointly owned business
A company licensing its technology to another company
A company franchising its business model
The primary benefit of a well-developed brand is:
Lower marketing costs
Higher price sensitivity
Reduced customer loyalty
Increased bargaining power with suppliers
Which of the following is a key component of a company's marketing mix?
Market segmentation
SWOT analysis
Product positioning
Pricing strategy
Which of the following best describes a market niche strategy?
Targeting a large, broad market
Targeting a small, well-defined segment of the market
Offering the lowest prices in the market
Offering a wide range of products
Which of the following is a primary advantage of a franchise business model?
Lower startup costs
Established brand recognition and support
Complete operational freedom
High profit margins from the start
The term "value chain" refers to:
The network of suppliers and partners that a company works with
The sequence of activities that add value to a product or service
The total value of a company's assets
The process of setting product prices
A major benefit of using digital marketing is:
Higher advertising costs
Limited audience reach
Ability to track and measure campaign performance
Slower response time from consumers
Which of the following is a key component of a company's marketing mix?
Market segmentation
SWOT analysis
Product positioning
Pricing strategy
A company that focuses on minimizing costs and offering low prices is likely pursuing which strategy?
Differentiation
Cost leadership
Focus
Diversification
Which of the following is an example of psychographic segmentation variable?
Age
Income
Personality
Geographic location