30 câu hỏi
Which of the following best describes a market niche strategy?
Targeting a large, broad market
Targeting a small, well-defined segment of the market
Offering the lowest prices in the market
Offering a wide range of products
Which of the following is a primary advantage of a franchise business model?
Lower startup costs
Established brand recognition and support
Complete operational freedom
High profit margins from the start
The term "value chain" refers to:
The network of suppliers and partners that a company works with
The sequence of activities that add value to a product or service
The total value of a company's assets
The process of setting product prices
A major benefit of using digital marketing is:
Higher advertising costs
Limited audience reach
Ability to track and measure campaign performance
Slower response time from consumers
Which of the following is a key component of a company's marketing mix?
Market segmentation
SWOT analysis
Product positioning
Pricing strategy
A company that focuses on minimizing costs and offering low prices is likely pursuing which strategy?
Differentiation
Cost leadership
Focus
Diversification
Which of the following is an example of a psychographic segmentation variable?
Age
Income
Personality
Geographic location
The primary objective of public relations is to:
Increase short-term sales
Build and maintain a positive public image
Reduce production costs
Enhance product features
Which of the following is a key characteristic of the maturity stage in the product lifecycle?
Rapidly increasing sales
High levels of competition
Introduction of new products
Decreasing market share
A major disadvantage of a diversification strategy is:
High market saturation
Increased operational complexity
Limited market growth potential
Reduced customer loyalty
Which of the following is an example of a company using a horizontal integration strategy?
Acquiring a competitor in the same industry
Opening new retail locations
Developing new product lines
Entering a new geographic market
The term "brand loyalty" refers to:
The financial value of a brand
Customers' consistent preference for a particular brand
The variety of products offered by a brand
The market share held by a brand
Which of the following is an example of a sales promotion?
A television commercial
A limited-time discount offer
A public relations campaign
A social media post
Which of the following best describes a "product line"?
A group of related products marketed by the same company
A single, standalone product
A distribution channel for products
The manufacturing process for a product
A company using a differentiation strategy is likely to:
Compete on price
Offer unique product features
Focus on cost reduction
Target a broad market
The primary goal of a market segmentation strategy is to:
Increase market share
Reduce production costs
Identify and target specific customer groups
Expand into new markets
Which of the following is an example of a company using a retrenchment strategy?
Expanding product lines
Reducing workforce and closing unprofitable operations
Entering new markets
Increasing marketing expenditure
The concept of "market cannibalization" refers to:
A new product reducing sales of an existing product
A product failing to meet sales targets
A company acquiring a competitor
A company entering a new market
Which of the following is a characteristic of a monopoly market structure?
Many sellers with differentiated products
One seller with significant market power
Low barriers to entry
High levels of competition
The primary purpose of a mission statement is to:
Provide a financial forecast
Describe the company's core purpose and focus
Outline marketing strategies
Detail the product offerings
Which of the following best describes a "pull" promotional strategy?
Encouraging intermediaries to push products to consumers
Creating consumer demand through advertising and promotions
Offering trade discounts to retailers
Using personal selling to close sales
Which of the following is an example of a company using a forward integration strategy?
A manufacturer opening its own retail stores
A retailer starting its own manufacturing operations
A company outsourcing production
A firm entering a new geographic market
Which type of segmentation divides the market based on regions, cities, or neighborhoods?
Demographic
Geographic
Psychographic
Behavioral
Which of the following is a primary disadvantage of a market skimming pricing strategy?
Low initial profits
Attracting competitors
Slow market penetration
High marketing costs
The primary goal of content marketing is to:
Directly sell products
Create valuable and relevant content to attract and engage a target audience
Increase short-term sales
Develop new product lines
Which of the following best describes a company's "vision statement"?
A financial forecast for the next fiscal year
A declaration of the company's long-term goals and aspirations
A detailed plan for marketing activities
A list of products and services offered
A primary benefit of using a CRM system is:
Reducing product development time
Enhancing customer relationships and retention
Increasing production efficiency
Lowering distribution costs
Which of the following is an example of a company using a market penetration strategy?
Entering a new geographic market
Introducing a new product line
Increasing sales of existing products in the current market
Diversifying into unrelated industries
The term "customer lifetime value" (CLV) refers to:
The total revenue a company expects from a customer over their relationship
The cost of acquiring a new customer
The profit margin on a single sale
The average amount spent by a customer per transaction
Which of the following is an example of a company using a market development strategy?
Launching a new product line in the existing market
Entering a new geographic market with existing products
Improving product features to increase sales
Reducing production costs to lower prices