200+ câu trắc nghiệm Chiến lược Marketing có đáp án - Phần 4
30 câu hỏi
Which of the following best describes a market niche strategy?
Targeting a large, broad market
Targeting a small, well-defined segment of the market
Offering the lowest prices in the market
Offering a wide range of products
Chọn đáp án B
Which of the following is a primary advantage of a franchise business model?
Lower startup costs
Established brand recognition and support
Complete operational freedom
High profit margins from the start
Chọn đáp án B
The term "value chain" refers to:
The network of suppliers and partners that a company works with
The sequence of activities that add value to a product or service
The total value of a company's assets
The process of setting product prices
Chọn đáp án B
A major benefit of using digital marketing is:
Higher advertising costs
Limited audience reach
Ability to track and measure campaign performance
Slower response time from consumers
Chọn đáp án C
Which of the following is a key component of a company's marketing mix?
Market segmentation
SWOT analysis
Product positioning
Pricing strategy
Chọn đáp án D
A company that focuses on minimizing costs and offering low prices is likely pursuing which strategy?
Differentiation
Cost leadership
Focus
Diversification
Chọn đáp án B
Which of the following is an example of a psychographic segmentation variable?
Age
Income
Personality
Geographic location
Chọn đáp án C
The primary objective of public relations is to:
Increase short-term sales
Build and maintain a positive public image
Reduce production costs
Enhance product features
Chọn đáp án B
Which of the following is a key characteristic of the maturity stage in the product lifecycle?
Rapidly increasing sales
High levels of competition
Introduction of new products
Decreasing market share
Chọn đáp án B
A major disadvantage of a diversification strategy is:
High market saturation
Increased operational complexity
Limited market growth potential
Reduced customer loyalty
Chọn đáp án B
Which of the following is an example of a company using a horizontal integration strategy?
Acquiring a competitor in the same industry
Opening new retail locations
Developing new product lines
Entering a new geographic market
Chọn đáp án A
The term "brand loyalty" refers to:
The financial value of a brand
Customers' consistent preference for a particular brand
The variety of products offered by a brand
The market share held by a brand
Chọn đáp án B
Which of the following is an example of a sales promotion?
A television commercial
A limited-time discount offer
A public relations campaign
A social media post
Chọn đáp án B
Which of the following best describes a "product line"?
A group of related products marketed by the same company
A single, standalone product
A distribution channel for products
The manufacturing process for a product
Chọn đáp án A
A company using a differentiation strategy is likely to:
Compete on price
Offer unique product features
Focus on cost reduction
Target a broad market
Chọn đáp án B
The primary goal of a market segmentation strategy is to:
Increase market share
Reduce production costs
Identify and target specific customer groups
Expand into new markets
Chọn đáp án C
Which of the following is an example of a company using a retrenchment strategy?
Expanding product lines
Reducing workforce and closing unprofitable operations
Entering new markets
Increasing marketing expenditure
Chọn đáp án B
The concept of "market cannibalization" refers to:
A new product reducing sales of an existing product
A product failing to meet sales targets
A company acquiring a competitor
A company entering a new market
Chọn đáp án A
Which of the following is a characteristic of a monopoly market structure?
Many sellers with differentiated products
One seller with significant market power
Low barriers to entry
High levels of competition
Chọn đáp án B
The primary purpose of a mission statement is to:
Provide a financial forecast
Describe the company's core purpose and focus
Outline marketing strategies
Detail the product offerings
Chọn đáp án B
Which of the following best describes a "pull" promotional strategy?
Encouraging intermediaries to push products to consumers
Creating consumer demand through advertising and promotions
Offering trade discounts to retailers
Using personal selling to close sales
Chọn đáp án B
Which of the following is an example of a company using a forward integration strategy?
A manufacturer opening its own retail stores
A retailer starting its own manufacturing operations
A company outsourcing production
A firm entering a new geographic market
Chọn đáp án A
Which type of segmentation divides the market based on regions, cities, or neighborhoods?
Demographic
Geographic
Psychographic
Behavioral
Chọn đáp án B
Which of the following is a primary disadvantage of a market skimming pricing strategy?
Low initial profits
Attracting competitors
Slow market penetration
High marketing costs
Chọn đáp án B
The primary goal of content marketing is to:
Directly sell products
Create valuable and relevant content to attract and engage a target audience
Increase short-term sales
Develop new product lines
Chọn đáp án B
Which of the following best describes a company's "vision statement"?
A financial forecast for the next fiscal year
A declaration of the company's long-term goals and aspirations
A detailed plan for marketing activities
A list of products and services offered
Chọn đáp án B
A primary benefit of using a CRM system is:
Reducing product development time
Enhancing customer relationships and retention
Increasing production efficiency
Lowering distribution costs
Chọn đáp án B
Which of the following is an example of a company using a market penetration strategy?
Entering a new geographic market
Introducing a new product line
Increasing sales of existing products in the current market
Diversifying into unrelated industries
Chọn đáp án C
The term "customer lifetime value" (CLV) refers to:
The total revenue a company expects from a customer over their relationship
The cost of acquiring a new customer
The profit margin on a single sale
The average amount spent by a customer per transaction
Chọn đáp án A
Which of the following is an example of a company using a market development strategy?
Launching a new product line in the existing market
Entering a new geographic market with existing products
Improving product features to increase sales
Reducing production costs to lower prices
Chọn đáp án B
