200+ câu trắc nghiệm Chiến lược Marketing có đáp án - Phần 1

Conducting annual reviews only

Establishing regular feedback loops

Ignoring short-term deviations from the plan

Relying solely on financial metrics

Identifying internal strengths and weaknesses

Assessing the external macro-environmental factors

Evaluating competitors' market positions

Analyzing product life cycle stages

The internal capabilities of an organization

The competitive intensity and attractiveness of a market

The macroeconomic environment

The financial health of a company

SWOT analysis

PEST analysis

BCG matrix

Porter's Five Forces

Overextending resources

Market saturation

Brand dilution

Increased competition

Confirm long-held company beliefs

Focus solely on existing customers

Be used to inform and guide marketing strategies

Be conducted internally without external sources

It allows for mass marketing strategies to be more effective

It helps in designing products that appeal to everyone

It enables targeted marketing strategies for specific customer groups

It ensures the product development process is longer and more complex

Maintaining status quo

Adapting business strategies

Reducing customer focus

Ignoring competitor actions

High market share

Brand loyalty

Market uncertainty

Lower production costs

Cultural factors

Personal success

Technological advances

Economic conditions

Ignoring local differences

Global brands not operating locally

Adapting global products to local markets

Standardizing products across all markets

Emotional buying decisions

Deriving demand from consumer markets

Smaller, more focused target markets

Less complex buying processes

Franchising

Direct investment

Exporting

Forming joint ventures

Diversification

Market penetration

Product development

Market development

Invest heavily in new product development

Focus on market penetration strategies

Consider divestiture or harvesting

Expand the target market aggressively

Rigidity in strategy execution

No feedback mechanisms

Adaptability and responsiveness

Ignoring competitor actions

Focus solely on internal company operations

Understand the competitive landscape

Determine the company's stock value

Simplify product development processes

Divestiture

Harvesting

Market expansion

Product innovation

Reducing employee turnover

Setting and achieving long-term business goals

Decreasing the importance of customer service

Limiting the company's product range

The buying process is more informal

Purchases are more frequent but with lower volume

The buying decision is often based on personal relationships

There are fewer buyers but with larger purchases

Increase competition in existing markets

Find and develop uncontested market spaces

Focus on product differentiation only

Cut prices to win customers