30 câu hỏi
Glocal Strategy of Global Brands suggests:
Avoiding adaptation to local preferences
A standardized approach to marketing worldwide
Tailoring products and marketing to local markets
Focusing only on global trends and ignoring local differences
Conducting Marketing Research is crucial for:
Maintaining a company's current product portfolio without change
Understanding market needs and driving innovation
Ensuring the CEO's personal preferences are met
Reducing the overall marketing budget
Which factor is least likely to influence the successful implementation of a marketing strategy?
Organizational culture
Competitor actions
Technological advancements
Seasonal changes in demand
A primary benefit of using a cross-functional team in strategy implementation is:
Reduced implementation time
Increased innovation and diverse perspectives
Simplified decision-making processes
Decreased need for communication
The balanced scorecard approach integrates which of the following perspectives?
Financial, customer, internal process, and learning & growth
Financial, marketing, operations, and legal
Product, market, finance, and technology
Customer, competition, cost, and compliance
What is the primary purpose of conducting a PEST analysis?
Identifying internal strengths and weaknesses
Assessing the external macro-environmental factors
Evaluating competitors' market positions
Analyzing product life cycle stages
Porter's Five Forces framework helps in analyzing:
The internal capabilities of an organization
The competitive intensity and attractiveness of a market
The macroeconomic environment
The financial health of a company
Which tool is specifically designed to understand a company’s competitive position within its industry?
SWOT analysis
PEST analysis
BCG matrix
Porter's Five Forces
A major advantage of the BCG matrix is:
It simplifies the decision-making process by categorizing products into four quadrants
It provides detailed financial metrics for each product
It focuses solely on market growth rate
It ignores the competitive landscape
The primary goal of Blue Ocean Strategy is to:
Outcompete existing competitors in a saturated market
Create new demand in an uncontested market space
Focus on incremental improvements to existing products
Reduce costs by cutting down on marketing expenses
Which of the following best describes a core competency?
A minor skill that is easily replicated by competitors
A unique strength that gives a company a competitive advantage
A standard industry practice
A temporary market trend
Which of the following is a key characteristic of a successful differentiation strategy?
Low-cost production
Unique product features
Broad market appeal
Minimal marketing effort
In which stage of the product life cycle is marketing focused on building brand preference and increasing market share?
Introduction
Growth
Maturity
Decline
What is the primary focus of a market development strategy?
Introducing new products to the current market
Expanding into new markets with existing products
Enhancing product features for current customers
Reducing production costs
Which of the following is an example of a defensive strategy?
Entering a new market
Improving product quality
Reducing prices to fend off competitors
Launching a new marketing campaign
Which type of market segmentation divides the market based on lifestyle, personality, and values?
Demographic
Geographic
Psychographic
Behavioral
Which of the following best describes the concept of customer lifetime value (CLV)?
The total revenue a company expects from a customer over the entire duration of their relationship
The average amount spent by a customer per transaction
The cost of acquiring a new customer
The profit margin on a single sale
A successful cost leadership strategy primarily focuses on:
Offering unique product features
Reducing production and operational costs
Providing exceptional customer service
Entering new markets
Which of the following is a benefit of a focused differentiation strategy?
Broad market appeal
High economies of scale
Strong customer loyalty within a niche market
Low marketing costs
In which stage of the product life cycle does a company typically see declining sales and profits?
Introduction
Growth
Maturity
Decline
The Ansoff Matrix is used to:
Identify internal strengths and weaknesses
Analyze competitive forces within an industry
Develop strategies for market and product growth
Evaluate the financial health of a company
Which of the following is a characteristic of a monopolistic competition market structure?
Few sellers with homogeneous products
Many sellers with differentiated products
One dominant seller
High barriers to entry
Which of the following is an example of backward integration?
A retailer opening its own manufacturing facility
A manufacturer opening its own retail stores
A company outsourcing its production to a third-party
A firm entering a new geographic market
In which type of market structure is a company most likely to engage in non-price competition?
Perfect competition
Oligopoly
Monopoly
Monopolistic competition
Which of the following strategies is focused on creating products or services that have a significant positive impact on society?
Cost leadership
Differentiation
Corporate social responsibility (CSR)
Market penetration
A SWOT analysis helps a company to:
Identify external opportunities and threats
Assess internal strengths and weaknesses
Evaluate market growth and share
Both A and B
In the BCG matrix, "Question Marks" are characterized by:
High market share and high market growth
Low market share and high market growth
High market share and low market growth
Low market share and low market growth
The term "economies of scale" refers to:
The increase in costs per unit as production volume increases
The decrease in costs per unit as production volume increases
The ability to charge higher prices due to brand strength
The benefits of diversifying into multiple markets
A company pursuing a market skimming pricing strategy is likely to:
Set a low initial price to gain market share quickly
Set a high initial price and lower it over time
Match competitor pricing
Set a price below the cost of production
The primary goal of a differentiation strategy is to:
Achieve the lowest cost of production
Offer products or services with unique attributes valued by customers
Enter as many markets as possible
Focus on a narrow market segment