30 câu hỏi
When entering a new market, a company should consider which of the following to minimize risk?
Direct investment
Licensing
Joint ventures
Franchising
Which strategy involves introducing new products to existing markets to achieve growth?
Market penetration
Market development
Product development
Diversification
A potential drawback of a market penetration strategy is:
High costs of product development
Market saturation
Increased risk in new markets
Complex supply chains
In a mature market, a company should focus on:
Aggressive price cuts to gain market share
Diversifying into unrelated industries
Enhancing product features to differentiate from competitors
Reducing marketing expenditure
Which strategy is often used to maximize cash flow from declining products?
Divestiture
Harvesting
Market expansion
Product innovation
Successful strategy implementation requires an organization to:
Adhere strictly to the initial strategic plan
Be flexible and responsive to changes
Limit employee involvement to senior management
Avoid revising the strategy once implemented
The balanced scorecard approach integrates which of the following perspectives?
Financial, customer, internal process, and learning & growth
Financial, marketing, operations, and legal
Product, market, finance, and technology
Customer, competition, cost, and compliance
Which factor is least likely to influence the successful implementation of a marketing strategy?
Organizational culture
Competitor actions
Technological advancements
Seasonal changes in demand
What is a primary benefit of using a cross-functional team in strategy implementation?
Reduced implementation time
Increased innovation and diverse perspectives
Simplified decision-making processes
Decreased need for communication
A company can effectively monitor its strategy implementation by:
Conducting annual reviews only
Establishing regular feedback loops
Ignoring short-term deviations from the plan
Relying solely on financial metrics
What is the primary purpose of conducting a PEST analysis?
Identifying internal strengths and weaknesses
Assessing the external macro-environmental factors
Evaluating competitors' market positions
Analyzing product life cycle stages
Porter's Five Forces framework helps in analyzing:
The internal capabilities of an organization
The competitive intensity and attractiveness of a market
The macroeconomic environment
The financial health of a company
Which tool is specifically designed to understand a company's competitive position within its industry?
SWOT analysis
PEST analysis
BCG matrix
Porter's Five Forces
A primary risk of a diversification strategy is:
Overextending resources
Market saturation
Brand dilution
Increased competition
Effective marketing research should:
Confirm long-held company beliefs
Focus solely on existing customers
Be used to inform and guide marketing strategies
Be conducted internally without external sources
Market segmentation is vital because:
It allows for mass marketing strategies to be more effective
It helps in designing products that appeal to everyone
It enables targeted marketing strategies for specific customer groups
It ensures the product development process is longer and more complex
Identifying Market Segments and Target Customers is crucial for:
Maintaining status quo
Adapting business strategies
Reducing customer focus
Ignoring competitor actions
The primary risk of being a first mover is:
High market share
Brand loyalty
Market uncertainty
Lower production costs
Which factor influences consumer behavior the most?
Cultural factors
Personal success
Technological advances
Economic conditions
Glocalization refers to:
Ignoring local differences
Global brands not operating locally
Adapting global products to local markets
Standardizing products across all markets
Business markets are characterized by:
Emotional buying decisions
Deriving demand from consumer markets
Smaller, more focused target markets
Less complex buying processes
The least risky strategy for entering a new market is:
Franchising
Direct investment
Exporting
Forming joint ventures
In a growth market, a key strategy is:
Diversification
Market penetration
Product development
Market development
A company should ______ in a declining market.
Invest heavily in new product development
Focus on market penetration strategies
Consider divestiture or harvesting
Expand the target market aggressively
Implementation of marketing strategies often requires:
Rigidity in strategy execution
No feedback mechanisms
Adaptability and responsiveness
Ignoring competitor actions
The purpose of a market analysis is to:
Focus solely on internal company operations
Understand the competitive landscape
Determine the company's stock value
Simplify product development processes
Which strategy is often used to maximize cash flow from declining products?
Divestiture
Harvesting
Market expansion
Product innovation
Marketing Planning and Management is essential for:
Reducing employee turnover
Setting and achieving long-term business goals
Decreasing the importance of customer service
Limiting the company's product range
Business markets differ from Consumer Markets because:
The buying process is more informal
Purchases are more frequent but with lower volume
The buying decision is often based on personal relationships
There are fewer buyers but with larger purchases
The essence of Blue Ocean Strategy is to:
Increase competition in existing markets
Find and develop uncontested market spaces
Focus on product differentiation only
Cut prices to win customers