30 câu hỏi
All of the following are IT-enabled products and services providing competitive advantage except:
Nike's use of celebrities to market their products
PayPal's online person-to-person payment system
Amazon's one-click shopping
Ping's golf club customization
Apple's iTunes
Which of the following statements about business processes is not true?
Business processes are usually ensconced in an organization's culture
A business firm is a collection of business processes
Business processes influence the relationship between an organization and information technology
Business processes are typically unaffected by changes in information systems
Business processes are a collection of standard operating procedures.
Which model is used to describe the interaction of external forces that affect an organization's strategy and ability to compete?
Network economics model
Demand control model
Competitive advantage model
Agency costs model
Competitive forces model
Which of the following is an example of a divisionalized bureaucracy?
Consulting firm
Startup firm
Fortune 500 firm
University
Midsize manufacturer
Which of the following statements about disruptive technologies is not true?
Disruptive technologies radically change the business landscape and environment
Disruptive technologies may put entire industries out of business
Disruptive technologies may be substitute products that perform better than other products currently being produced
Disruptive technologies may sometimes simply extend the marketplace
Firms that invent disruptive technologies as first movers always become market leaders
According to the ……….. definition of organizations, an organization is seen as a means by which capital and labor are transformed by the organization into outputs to the environment
Psychological
Microeconomic
Sociotechnical
Behavioral
Macroeconomic
The value chain model:
Sees the supply chain as the primary activity for adding value
Highlights specific activities in the business where competitive strategies can best be applied
Enables more effective product differentiation
Categorizes five related advantages for adding value to a firm's products or services
Categorizes four basic strategies a firm can use to enhance its value chain
The ability to offer individually tailored products or services using the same production resources as bulk production is known as
Niche customization
Mass marketing
Micromarketing
Micro customization
Mass customization
The term business ecosystem describes the loosely coupled but interdependent networks of suppliers, distributors, outsourcing firms, transportation service firms, and technology manufacturers.
False
True
Which of the following is an example of synergy in business?
Nike's use of technology to improve its product offerings
Bank of America acquiring Countrywide Financial Corporation to reach a large pool of new customers
Blockbuster combining traditional video rental with online video rental
Amazon's use of the Internet to sell books
Walmart's order entry and inventory management system to coordinate with suppliers
You are consulting for a natural food products distributor who is interested in determining the benefits it could achieve from implementing new information systems. What will you advise as the first step?
Identify the business ecosystem the distributor is in
Set up a strategic transition
Implement a strategic transition to the new system
Perform a strategic systems analysis
Benchmark existing systems
Which of the following is an example of a keystone firm within a business ecosystem?
GUESS and the fashion ecosystem
Nike and the athletic apparel ecosystem
Apple and the mobile platform ecosystem
Citibank and the ATM ecosystem
American Airlines and the computerized reservation ecosystem
Which of the following would a company employ to measure and compare its business processes to similar processes of other companies within their industry?
Best practices
Benchmarking
Strategic systems analysis
Secondary activities
Value chain analysis
A virtual company
Provides entirely Internet-driven services or virtual products
Uses Internet technology to maintain a virtual storefront
Uses networks to link people, assets, and ideas
Is limited by traditional organizational boundaries
Uses Internet technology to maintain a networked community of users
The effect of the Internet has been to increase the bargaining power of customers.
False
True
The competitive forces model cannot be used to analyze modern digital firms which face new competitive forces that are not true of traditional firms.
True
False
Information systems are used to enable new products and services via product differentiation.
True
False
In network economics, the value of a commercial software vendor's software products:
Is unrelated to the number of people that use them
Decreases according to the law of diminishing returns
Increases due to higher marginal gain in output
Decreases as more people use them
Increases as more people use them
Which of the following is a support activity in a firm's value chain?
Service
Operations
Inbound logistics
Technology
Sales and marketing
Customers are one of the competitive forces that affect an organization's ability to competE.
False
True
Information systems can be used at the industry level to achieve strategic advantage by:
Decreasing switching costs
Enforcing standards that reduce the differences between competitors
Encouraging the entry of new competitors
Building industry-wide, IT-supported consortia and symposia
Raising the bargaining power of suppliers
A company's competitive advantages ultimately translate into higher stock market valuations than its competitors.
True
False
Which of the following represent the primary activities of a firm?
Inbound logistics, operations, outbound logistics, sales and marketing, and service
Procurement, operations, technology, sales and marketing, and services
Organization infrastructure, human resources, technology, and procurement
Procurement, inbound logistics, operations, technology, and outbound logistics
Inbound logistics, operations, outbound logistics, technology, and service
The most successful solutions or methods for achieving a business objective are called:
Benchmarks
Best processes
Core competencies
Best practices
Value activities
Information systems enhance core competencies by:
Allowing operational employees to interact with management
Fostering synergies among departments
Encouraging the sharing of knowledge across business units
Providing better reporting facilities
Creating educational opportunities for management
When two organizations pool markets and expertise that result in lower costs and generate profits, they are creating:
A value web
Synergies
Net marketplaces
Core competencies
A value chain
According to the network economics perspective, the more people offering products on eBay's site, the greater the value of the site to all who use it
True
False
A(n) …………….. is a collection of independent firms that use information technology to coordinate their value chains to collectively produce a product or service for a market.
Value web
Value chain
Consortium
Net marketplace
Support web
The value chain model classifies all company activities as either primary or support activities.
True
False
Mintzberg's classification identifies five forces in an industry's environment that affect the strategic position of a firm.
True
False