100+ câu trắc nghiệm Tiếng Anh Quảng cáo và Tiếp thị có đáp án - Phần 3
25 câu hỏi
Sa Sa Beverage Company price products according to cost, the production cost of 1 soft drink bottle is 6,000 VND, the company offers a selling price of 7,500 VND/soft drink bottle. So what is the company's profit?
25%
20%
15%
30%
“High price contributes to the image of a high quality product” is the advantage of which pricing strategy?
Two or more part pricing strategy
All-inclusive pricing strategy
The "skimming" strategy
Market penetration pricing strategy
Indicate the object that is not a distribution intermediary:
Retailer
Broker
Agent
Producer
A zero-level channel with distribution intermediaries is:
Consumer customers
Retailers
No distribution intermediaries
Authorized dealer
What is the function of loading and unloading and packing in distribution?
Freight
Change of property ownership
Two-way communication
Risk sharing
Breaking down products into parts and aggregating them in a single price is the modus operandi of the strategy:
“Skip the whey”
Market penetration
Package pricing
Multi-part pricing
Persons who directly buy goods from manufacturers and resell them to retailers are called:
Consumers
Businessman
Salesperson
Carrier
Helping manufacturers avoid stagnation is a function of which distribution channel?
Capital turnover function
Information function
Risk sharing function
Possession function
What type of distribution channel is the retailer the sole intermediary of?
Channel 1 level
2 level channel
3-level channel
Channel 0 level
The function of changing the ownership of the distribution channel's assets has the following tasks:
Transfer of ownership of goods from consumers to producers
Transfer of ownership of money from producer to consumer
Transfer of ownership of goods from producer to consumer and ownership of currency from consumer to producer
Transfer of ownership of goods from consumers to producers and ownership ofmoney from producers to consumers
Positioning a product in a marketing strategy is:
Make a difference with the products of competitors in the market
Bring the company's products to the hands of consumers through sellers
To focus resources effectively on the realization of Marketing objectives
Compare the company's products with those of competitors by consumers
The person who entrusts the enterprise to carry out the task of consuming goods and receiving the producer's commission is called:
Wholesaler
Retailer
Broker
Agent
What distribution strategy should Clear shampoo products use?
Wide distribution strategy
Exclusive distribution strategy
Competitive distribution strategy
Selective distribution strategy
The modern distribution system is through:
Market
Shop
Supermarket
Sales team
Product life cycle goes through stages:
Introduction - development - recovery – recession
Introduction – growth – saturation – recession
Development - maturation - decline – destruction
Development - maturation - recession – recovery
During which time do promotions increase sales?
Short and long term
Mid-term
Long term
Short-term
Product advertising is:
Form increases production efficiency through the help of media
Form of product promotion for customers and distributors
Form of selling products to customers through mass media
Use the mass media to spread information about the product
What is an advantage of which form of communication is the message that is objective and honest?
Public relations
Personal sales
Advertising
Transfer information
Objectives for a communication program are generally implemented in the following order:
Persuade – remind – inform
Inform – persuade – remind
Inform – remind – persuade
Remind - inform – persuade
Customer conference is an activity of which form of communication?
Advertising
Promotion
Public relations
Personal sales
Personal selling has the following advantages:
Maximize your revenue
Easily provide complete information to customers and collect information fromcustomers
Easily disseminate information widely in the mass media
A profound impact on society's understanding of business
When entering the market for the first time, which target should businesses prioritize for their product's communication program?
Persuasion
Remind
Dragging
Notify
What is not part of the AIDA ad request model?
Make a complete distinction
Create desire
Attract attention
Create interest
When buying Hao Hao instant noodles, customers are given a lucky draw ticket for a chance to win an Atila motorbike, the business has used the form of communication:
Advertising
Promotion
Propaganda
Cheer
Marketing communications are:
Seller's activities influence the psychology of buyers to access their needs forproducts
Activities to stimulate purchase by winning certain benefits for customers
All activities undertaken by a business to maintain a place in the minds of target customers and promote their buying behavior
Run action programs to gain public understanding and acceptance of the product
