100+ câu trắc nghiệm Tiếng Anh Quảng cáo và Tiếp thị có đáp án - Phần 2
25 câu hỏi
How many steps does the consumer shopping process have?
3 steps
4 steps
5 steps
6 steps
The fourth step in the consumer buying process is:
Information search
Evaluation of possibilities
Purchase decision
Review after purchase
What is “Advertising” in stimulating consumer demand?
Internal actors
External actors
Traditional actors
Modern actor
What step in the consumer shopping process is collecting product-related information?
The need arises
Look for information
Assessment of possibilities
Make a decision to buy
Compare the features and uses of this brand with other brands in which step in the consumer's shopping process?
The need arises
Look for information
Assessment of possibilities
Make a decision to buy
The factors that have the most profound influence on consumer buying behavior are:
Cultural factors
Social factors
Customer status factor
Personal characteristics factor
Consumers' buying behavior is influenced by music stars, movies, football, etc., because of which factors?
Cultural factors
Social factors
Customer status factor
Personal characteristics factor
What element does “internal conflict” belong to when analyzing the SWOT matrix?
Opportunity
Risk
Strengths
Weakness
Which of the following is not a microenvironment?
Customer factor
Economical factors
Supplier factor
Competitor factor
What is the “financial capacity of the enterprise” in the microenvironment?
Internal environment of the business
Marketing intermediary environment
Public environment
Competitor environment
Comment "technology in the world is developing very quickly, creating conditions for businesses to develop products" belongs to which element in SWOT matrix analysis?
Strengths
Weakness
Opportunity
Risk
The activity of “dividing the overall market into smaller groups on the basis of differences in needs, wants and behaviors” is called:
Market positioning
Market Segment
Market segmentation
Target market selection
“STP” stands for:
The process of selecting and recommending marketing decisions
Target market selection process
Market segmentation process
Market segmentation process
Define market segmentation criteria for the following case: “X-men shampoo is a shampoo exclusively for men with a formulation suitable for men's skin and hair"
Geographical criteria
Psychological criteria
Criteria on population – society
Criteria on consumer behavior
"When segmenting the market, it is necessary to pay attention to the lifestyle, opinion, and personality of consumers", this comment relates to which market segmentation criteria?
Geographical criteria
Psychological criteria
Criteria on population – society
Criteria on consumer behavior
When an enterprise selects a single market segment, what criteria should the enterprise prioritize?
Standards of goals and resources of the enterprise
Maximum savings standard
Maximum profit standard
Market coverage standard
How is the option to cover the entire market suitable for businesses of any size?
Small scale
Medium size
Small and medium size
Large scale
What is the "location charting" step in the process of developing positioning strategy?
Step 2
Step 3
Step 4
Step 5
When buying an air conditioner at Nguyen Kim electronics supermarket, customers get free delivery and installation. Which part of the product does this activity belong to?
Specific ingredients
Additional Ingredients
Core components
Service components
Which marketing strategy should be used in the saturation phase?
“Harvest enhancement”
Decided to stop production
Focus on persuading customers
Promote advertising
A sharp decline in corporate sales is characteristic of which stage of the product life cycle?
Implementation phase
Growth phase
Saturation period
Recession period
The “benefit” element in the product innovation strategy should be designed for which audience will perceive it?
Enterprise
Consumers
Marketing intermediaries
Sales agent
A part of a trademark that is only recognizable and unreadable is called:
Brand name
Functions of trademarks
Trademark mark
Value of the brand
What should not be done when choosing a trademark?
Soft tones
Brief
Impress
Pronunciation is difficult
Clean Green Ballpoint Pen Company prices its products by cost, the production cost of a ballpoint pen is 2,000 VND, the company wants a profit of 20%. So how much should the company offer/product?
2,200 VND
2,400 VND
1,800 VND
2,600 VND
