100+ câu trắc nghiệm Tiếng Anh Quảng cáo và Tiếp thị có đáp án - Phần 1
25 câu hỏi
Which strategy is not part of the marketing system – Mix
Market penetration strategy
Selling price strategy
Marketing strategy
Product strategy
Following market segments does Vinamilk 1,2,3 use?
Sex
Age
Mentality
Habit
Output and revenue increase sharply?
Saturation phase
Growth phase
Recession period
Introduction stage
Output and revenue maximal?
Saturation phase
Development stage
Recession period
Introduction stage
The market segment is:
Dividing the market into groups with similar needs and characteristics
Customers are selected by businesses to meet their needs
Dividing the market into different subgroups
A group of customers who respond equally to the same set of marketing stimuliby a firm
The target market is:
Dividing consumers into groups with specific needs
Many customer groups have consumption needs
Dividing the market into several subgroups
Customers are selected by businesses to meet their needs
Which factors do not belong to the macro environment of the enterprise:
Technological environment, cultural environment
Competitors, the public
Natural environment, legal environment
Demographic environment, economic environment
Which of the following is not part of the STP process?
Market Segment
Target market selection
Market positioning
Identify existing competitors in the market segment
When marketing was born, what problem was solved?
Consumption
Manufacturing
Design
Personal sales
When passing Quach Thi Trang construction site, many people noticed a very large TV screen showing many images of Samsung products, what form of communication is this?
Personal selling
TV
Promotion
Advertisement
The goal of "reminder" of the media is to:
Create trust for customers
Propagate
Protect market share
Entice customers
Which of the following regions is difficult to implement Marketing activities?
South West Region
North Central
Mountains and plateaus
Southeast region
Marketing from its inception until now is divided into how many stages?
1 stage
2 stages
3 stages
4 stages
Stage 2 of Marketing is also known as:
Modern marketing
Traditional marketing
Outdated marketing
Modern marketing
The marketing motto in the traditional period is:
Meeting the needs and requirements of customers
Mass production
Sell what the business has
Sell what the customer needs
The marketing motto in phase 2 is:
Sell what the business has
Sell like competitors
Sell differently from competitors
Satisfying customer needs and requirements
Natural needs (need) are:
Man's wishes are hard to come by
Demand to be able to pay
The feeling of lack that people feel
Value of a product
Market demand is:
Man's wishes are hard to come by
Demand to be able to pay
The feeling of lack that people feel
Value of a product
Marketing thrives in which city?
Can Tho
Hai Phong
Danang
City. Ho Chi Minh
How many main functions does Marketing have?
3 functions
4 functions
5 functions
6 functions
The adaptive function of marketing has the following tasks:
Making products that match customer needs
Organizing the movement of goods after production to consumption
Implement price control activities
Stimulate impact and promote consumption
The marketing function has the following tasks:
Making products that match customer needs
Organizing the movement of goods after production to consumption
Implement price control activities, business methods and the art of selling
Stimulate impact and promote consumption
Marketing – Mix has how many components?
3 ingredients
4 ingredients
5 ingredients
6 ingredients
Promotion activities belong to which component of Marketing - Mix?
Product
Price
Place
Promotion
The different activities of the company that bring the product to the target customers are part of which part of the Marketing-Mix?
Product
Price
Place
Promotion
