50 câu hỏi
Mark the letter A, B, C, or D on your answer sheet to indicate the word whose underlined part differs from the other three in pronunciation in each of the following questions
matched
worked
cleaned
stepped
Mark the letter A, B, C, or D on your answer sheet to indicate the word whose underlined part differs from the other three in pronunciation in each of the following questions
digestion
suggestion
question
perfection
Mark the letter A, B, C, or D on your answer sheet to indicate the word that differs from the other three in the position of the primary stress in each of the following questions
ability
sympathetic
political
significant
Mark the letter A, B, C, or D on your answer sheet to indicate the word that differs from the other three in the position of the primary stress in each of the following questions
postpone
specialize
purpose
summarize
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions
In a formal interview, it is essential that the interviewee _______ good eye contact with the interviewers.
maintain
is maintained
must maintain
maintains
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions
The bad weather caused serious damage to the crop. If only it _______ warmer
had been
has been
were
was
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions
As a(n) _______ girl, she found it difficult to socialize with other students in the class
industrious
dynamic
reserved
ashamed
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions
After the car crash last night, all the injured _______ to the hospital in an ambulance
were rushing
was rushing
was rushed
were rushed
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions
Art lovers should read ______ about what new paintings will be displayed
noticeably
notices
notice
noticing
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions
You should go ______ the report before you submit it to the director of the company
over
down
out
along
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions
All the workers complained that the price of food had increased so that their ______ of living had fallen
cost
limit
standard
measure
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions
If this animal had escaped from its cage, it could ______ have killed or maimed several people
equally
both
well
severely
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions
She said that she ______ to have a baby
was going
is going
has gone
will go
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions
If my feet ______ so big, I wouldn’t have a problem of buying shoes.
weren’t
wasn’t
hadn’t been
wouldn’t be
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions
Many people think that the advantages of living in a city ______ the disadvantages
outweigh
outnumber
outgrow
outrun
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions
The generation live together ______ the limited space in the house
despite of
even though
despite
though
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions
The show was devised by David Young, ____ a BBC producer and later founder of game show production company 12 Yard Productions
then
where
such
who
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions
I hope you won’t take _____ if I say that your project needs more improvement to be accepted
hatred
offence
nerve
anger
Mark the letter A, B, C, or D on your answer sheet to indicate the word(s) CLOSEST in meaning to the underlined bold word(s) in each of the following questions
Although they had never met before the party, Jim and Jane felt strong affinity to each other
enthusiasm
attraction
moved
interest
Mark the letter A, B, C, or D on your answer sheet to indicate the word(s) CLOSEST in meaning to the underlined bold word(s) in each of the following questions
Please stop making that noise! It really gets on my nerves
cheers me up
wakes me up
annoys me
amuses me
Mark the letter A, B, C, or D on your answer sheet to indicate the word(s) OPPOSITE in meaning to the underlined word(s) in each of the following questions
A mediocre student who gets low grades will have trouble getting into an Ivy League College
excellent
lazy
average
moronic
Mark the letter A, B, C, or D on your answer sheet to indicate the word(s) OPPOSITE in meaning to the underlined word(s) in each of the following questions
Perhaps more than anything else, it was onerous taxes that led to the Peasants' Revolt in England in 1381
burdensome
heavy
easy
light
Mark the letter A, B, C, or D on your answer sheet to indicate the most suitable response to complete each of the following exchanges
Mary: “I will never go mountaineering again.”
– Linda: “Me ______.”
so
either
too
neither
Mark the letter A, B, C, or D on your answer sheet to indicate the most suitable response to complete each of the following exchanges
Mary: “Thanks a lot for your help.”
– John: “______.”
My excitement
My delight
My happiness
My pleasure
Read the following passage and mark the letter A, B, C, or D on your answer sheet to choose the word or phrase that best fits each of the numbered blanks from 25 to 29
TATTOOING: AN ANCIENT TRADITION
Tattooing is an old art. In ancient Greece, people who had tattoos were regarded as members of the upper classes. On the other hand, tattooing was (25) __________ in Europe by the early Christians, who thought that it was a sinful thing to do. It was not until the late 18thcentury, when Captain Cook saw South Sea Islander decorating their bodies with tattoos that attitude began to change. Sailors came back from these islands with pictures of Christ on their backs and from then on, tattooing (26) _________ in popularity. A survey by the French army in 1881 showed that among the 387 men (27) __________there were 1,333 designs.
Nowadays, not everybody finds tattoos acceptable. Some people thing that getting one is silly because tattoos are more or less permanent. There is also some (28) __________ about catching a blood disease from unsterilized needles. Even for those who do want a tattoo, the process of getting one is not painless, but the final result, in their eyes, is (29) __________the pain
exported
finished
banned
blamed
Read the following passage and mark the letter A, B, C, or D on your answer sheet to choose the word or phrase that best fits each of the numbered blanks from 25 to 29
TATTOOING: AN ANCIENT TRADITION
Tattooing is an old art. In ancient Greece, people who had tattoos were regarded as members of the upper classes. On the other hand, tattooing was (25) __________ in Europe by the early Christians, who thought that it was a sinful thing to do. It was not until the late 18thcentury, when Captain Cook saw South Sea Islander decorating their bodies with tattoos that attitude began to change. Sailors came back from these islands with pictures of Christ on their backs and from then on, tattooing (26) _________ in popularity. A survey by the French army in 1881 showed that among the 387 men (27) __________there were 1,333 designs.
Nowadays, not everybody finds tattoos acceptable. Some people thing that getting one is silly because tattoos are more or less permanent. There is also some (28) __________ about catching a blood disease from unsterilized needles. Even for those who do want a tattoo, the process of getting one is not painless, but the final result, in their eyes, is (29) __________the pain
gained
won
earned
made
Read the following passage and mark the letter A, B, C, or D on your answer sheet to choose the word or phrase that best fits each of the numbered blanks from 25 to 29
TATTOOING: AN ANCIENT TRADITION
Tattooing is an old art. In ancient Greece, people who had tattoos were regarded as members of the upper classes. On the other hand, tattooing was (25) __________ in Europe by the early Christians, who thought that it was a sinful thing to do. It was not until the late 18thcentury, when Captain Cook saw South Sea Islander decorating their bodies with tattoos that attitude began to change. Sailors came back from these islands with pictures of Christ on their backs and from then on, tattooing (26) _________ in popularity. A survey by the French army in 1881 showed that among the 387 men (27) __________there were 1,333 designs.
Nowadays, not everybody finds tattoos acceptable. Some people thing that getting one is silly because tattoos are more or less permanent. There is also some (28) __________ about catching a blood disease from unsterilized needles. Even for those who do want a tattoo, the process of getting one is not painless, but the final result, in their eyes, is (29) __________the pain
inquired
questioned
spoken
demanded
Read the following passage and mark the letter A, B, C, or D on your answer sheet to choose the word or phrase that best fits each of the numbered blanks from 25 to 29
TATTOOING: AN ANCIENT TRADITION
Tattooing is an old art. In ancient Greece, people who had tattoos were regarded as members of the upper classes. On the other hand, tattooing was (25) __________ in Europe by the early Christians, who thought that it was a sinful thing to do. It was not until the late 18thcentury, when Captain Cook saw South Sea Islander decorating their bodies with tattoos that attitude began to change. Sailors came back from these islands with pictures of Christ on their backs and from then on, tattooing (26) _________ in popularity. A survey by the French army in 1881 showed that among the 387 men (27) __________there were 1,333 designs.
Nowadays, not everybody finds tattoos acceptable. Some people thing that getting one is silly because tattoos are more or less permanent. There is also some (28) __________ about catching a blood disease from unsterilized needles. Even for those who do want a tattoo, the process of getting one is not painless, but the final result, in their eyes, is (29) __________the pain
trouble
danger
concern
threat
Read the following passage and mark the letter A, B, C, or D on your answer sheet to choose the word or phrase that best fits each of the numbered blanks from 25 to 29
TATTOOING: AN ANCIENT TRADITION
Tattooing is an old art. In ancient Greece, people who had tattoos were regarded as members of the upper classes. On the other hand, tattooing was (25) __________ in Europe by the early Christians, who thought that it was a sinful thing to do. It was not until the late 18thcentury, when Captain Cook saw South Sea Islander decorating their bodies with tattoos that attitude began to change. Sailors came back from these islands with pictures of Christ on their backs and from then on, tattooing (26) _________ in popularity. A survey by the French army in 1881 showed that among the 387 men (27) __________there were 1,333 designs.
Nowadays, not everybody finds tattoos acceptable. Some people thing that getting one is silly because tattoos are more or less permanent. There is also some (28) __________ about catching a blood disease from unsterilized needles. Even for those who do want a tattoo, the process of getting one is not painless, but the final result, in their eyes, is (29) __________the pain
worth
owed
due
deserved
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 30 to 34
In general, the influence of Anglo patrons has been much less pronounced on Hispanic arts than on American Indian arts. The Hispanic crafts revival was confined to a much shorter period of time, beginning in the early 1920's, reaching its peak in the late 1930's, and dying down by the Second World War, less than 20 years. During this period, in spite of the enthusiasm of the wealthy Anglo patrons in northern New Mexico, Hispanic crafts never "caught on" nationally in the way American Indian crafts did. Interest was fairly well limited to the Southwest and Southern California, the areas in which the adobe hacienda revival was taking place. The major interest in Hispanic crafts was as furnishings for these comfortable Southwestern-style adobe homes. These crafts were not, as were American Indian crafts viewed as valuable art objects in themselves purchased with an eye for speculation. Hispanic arts to, a great degree have been ignored by the speculative Anglo art market. A beneficial consequence of this oversight is that the artisans have been freer to work according to their own standards and within their own traditions. Their work has not been "emptied of previous vital meanings" and become a meaningless revival. as has so much ethnic art of this day. Rather it has remained as an object of cultural pride and identity and not simply the product of the tastes and demands of the art market
What does this passage mainly discuss?
Differences in the degree to which His-panic and American Indian arts have been influenced by Anglo patrons
Marketing strategies for Hispanic artists
American Indian influence on Hispanic crafts
Negative consequences of the influence American Indian and Hispanic arts have had on Anglo artists
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 30 to 34
In general, the influence of Anglo patrons has been much less pronounced on Hispanic arts than on American Indian arts. The Hispanic crafts revival was confined to a much shorter period of time, beginning in the early 1920's, reaching its peak in the late 1930's, and dying down by the Second World War, less than 20 years. During this period, in spite of the enthusiasm of the wealthy Anglo patrons in northern New Mexico, Hispanic crafts never "caught on" nationally in the way American Indian crafts did. Interest was fairly well limited to the Southwest and Southern California, the areas in which the adobe hacienda revival was taking place. The major interest in Hispanic crafts was as furnishings for these comfortable Southwestern-style adobe homes. These crafts were not, as were American Indian crafts viewed as valuable art objects in themselves purchased with an eye for speculation. Hispanic arts to, a great degree have been ignored by the speculative Anglo art market. A beneficial consequence of this oversight is that the artisans have been freer to work according to their own standards and within their own traditions. Their work has not been "emptied of previous vital meanings" and become a meaningless revival. as has so much ethnic art of this day. Rather it has remained as an object of cultural pride and identity and not simply the product of the tastes and demands of the art market
According to the passage, during which of the following periods were Hispanic crafts most popular?
The early 1920's
The late 1930's
In the middle of the Second World War
At the end of the Second World War
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 30 to 34
In general, the influence of Anglo patrons has been much less pronounced on Hispanic arts than on American Indian arts. The Hispanic crafts revival was confined to a much shorter period of time, beginning in the early 1920's, reaching its peak in the late 1930's, and dying down by the Second World War, less than 20 years. During this period, in spite of the enthusiasm of the wealthy Anglo patrons in northern New Mexico, Hispanic crafts never "caught on" nationally in the way American Indian crafts did. Interest was fairly well limited to the Southwest and Southern California, the areas in which the adobe hacienda revival was taking place. The major interest in Hispanic crafts was as furnishings for these comfortable Southwestern-style adobe homes. These crafts were not, as were American Indian crafts viewed as valuable art objects in themselves purchased with an eye for speculation. Hispanic arts to, a great degree have been ignored by the speculative Anglo art market. A beneficial consequence of this oversight is that the artisans have been freer to work according to their own standards and within their own traditions. Their work has not been "emptied of previous vital meanings" and become a meaningless revival. as has so much ethnic art of this day. Rather it has remained as an object of cultural pride and identity and not simply the product of the tastes and demands of the art market.
In line 6, the author says that Hispanic crafts never "caught on" to indicate that they
failed to become fashionable
were hard to hang on walls
were impossible to understand
seldom stayed glued together
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 30 to 34
In general, the influence of Anglo patrons has been much less pronounced on Hispanic arts than on American Indian arts. The Hispanic crafts revival was confined to a much shorter period of time, beginning in the early 1920's, reaching its peak in the late 1930's, and dying down by the Second World War, less than 20 years. During this period, in spite of the enthusiasm of the wealthy Anglo patrons in northern New Mexico, Hispanic crafts never "caught on" nationally in the way American Indian crafts did. Interest was fairly well limited to the Southwest and Southern California, the areas in which the adobe hacienda revival was taking place. The major interest in Hispanic crafts was as furnishings for these comfortable Southwestern-style adobe homes. These crafts were not, as were American Indian crafts viewed as valuable art objects in themselves purchased with an eye for speculation. Hispanic arts to, a great degree have been ignored by the speculative Anglo art market. A beneficial consequence of this oversight is that the artisans have been freer to work according to their own standards and within their own traditions. Their work has not been "emptied of previous vital meanings" and become a meaningless revival. as has so much ethnic art of this day. Rather it has remained as an object of cultural pride and identity and not simply the product of the tastes and demands of the art market.
In line 15 of the passage, to which of the following does the word "it" refer?
the clay
ethnic art
their work
the meaningless revival
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 30 to 34
In general, the influence of Anglo patrons has been much less pronounced on Hispanic arts than on American Indian arts. The Hispanic crafts revival was confined to a much shorter period of time, beginning in the early 1920's, reaching its peak in the late 1930's, and dying down by the Second World War, less than 20 years. During this period, in spite of the enthusiasm of the wealthy Anglo patrons in northern New Mexico, Hispanic crafts never "caught on" nationally in the way American Indian crafts did. Interest was fairly well limited to the Southwest and Southern California, the areas in which the adobe hacienda revival was taking place. The major interest in Hispanic crafts was as furnishings for these comfortable Southwestern-style adobe homes. These crafts were not, as were American Indian crafts viewed as valuable art objects in themselves purchased with an eye for speculation. Hispanic arts to, a great degree have been ignored by the speculative Anglo art market. A beneficial consequence of this oversight is that the artisans have been freer to work according to their own standards and within their own traditions. Their work has not been "emptied of previous vital meanings" and become a meaningless revival. as has so much ethnic art of this day. Rather it has remained as an object of cultural pride and identity and not simply the product of the tastes and demands of the art market.
Which of the following places is NOT mentioned in the passage as a place in which Hispanic crafts were popular?
Northern New Mexico
The Southwest
Southern California
New England
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42
THE INFLUENCE OF ADVERTISING ON PRICING
Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to products, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source of these expensive commercials is the consumers who view the advertisements from the comfort of their living room. Companies influence the prices that consumers pay in two ways.
When consumers purchase any products, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit.” Indeed, it did not, the company experienced record sales in spite of the fact its prices were higher than its competitors’.
Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumers
The author mentions commercials running during prime time in order to ____.
contrast effective advertising with unsuccessful product
refute the idea that consumers pay more for products they see on television
explain how consumers justify paying higher prices for products
provide a function of television advertising on a national level
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42
THE INFLUENCE OF ADVERTISING ON PRICING
Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to products, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source of these expensive commercials is the consumers who view the advertisements from the comfort of their living room. Companies influence the prices that consumers pay in two ways.
When consumers purchase any products, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit.” Indeed, it did not, the company experienced record sales in spite of the fact its prices were higher than its competitors’.
Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumers
The author uses the chain of coffee shops as an example of _____.
a costly advertising campaign that failed
the competitive nature of the advertising industry
a means by which large businesses deceive consumers
the acceptance of higher costs by consumers
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42
THE INFLUENCE OF ADVERTISING ON PRICING
Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to products, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source of these expensive commercials is the consumers who view the advertisements from the comfort of their living room. Companies influence the prices that consumers pay in two ways.
When consumers purchase any products, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit.” Indeed, it did not, the company experienced record sales in spite of the fact its prices were higher than its competitors’.
Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumers
Which of the following is NOT true about the perceived value of a product?
It is partially determined by consumers
It is influenced by advertising
It can be higher than the actual value
It is the same as the true value
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42
THE INFLUENCE OF ADVERTISING ON PRICING
Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to products, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source of these expensive commercials is the consumers who view the advertisements from the comfort of their living room. Companies influence the prices that consumers pay in two ways.
When consumers purchase any products, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit.” Indeed, it did not, the company experienced record sales in spite of the fact its prices were higher than its competitors’.
Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumers
Which of the following can the inferred from paragraph 3?
Price is not the only factor affecting buyer decisions
Consumers will pay less when they see expensive advertisements
The lowest-priced products are usually purchased the most
Consumers become angry when prices are raised too high
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42
THE INFLUENCE OF ADVERTISING ON PRICING
Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to products, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source of these expensive commercials is the consumers who view the advertisements from the comfort of their living room. Companies influence the prices that consumers pay in two ways.
When consumers purchase any products, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit.” Indeed, it did not, the company experienced record sales in spite of the fact its prices were higher than its competitors’.
Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumers
According to the passage, which of the following is NOT true about the coffee chain’s price increase
Many consumers stopped buying their coffee there
The coffee chain raised prices so they could advertise more
Customers acknowledged the change in prices
The price increase did not change customers’ drinking habits
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42
THE INFLUENCE OF ADVERTISING ON PRICING
Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to products, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source of these expensive commercials is the consumers who view the advertisements from the comfort of their living room. Companies influence the prices that consumers pay in two ways.
When consumers purchase any products, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit.” Indeed, it did not, the company experienced record sales in spite of the fact its prices were higher than its competitors’.
Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumers
Which of the following is true about the effect of higher-priced ad campaign?
They have positive effect on customers
increase the price consumers must pay
They are a response to consumer demand
They result in competitor price matching
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42
THE INFLUENCE OF ADVERTISING ON PRICING
Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to products, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source of these expensive commercials is the consumers who view the advertisements from the comfort of their living room. Companies influence the prices that consumers pay in two ways.
When consumers purchase any products, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit.” Indeed, it did not, the company experienced record sales in spite of the fact its prices were higher than its competitors’.
Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumers
How do companies determine the price they charge for a product?
By basing their prices on advertising costs and competitor prices
By including the cost of advertising in the overall costs
By determining the overall costs of making the products
By choosing perceived value or manufacturing costs
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42
THE INFLUENCE OF ADVERTISING ON PRICING
Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to products, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source of these expensive commercials is the consumers who view the advertisements from the comfort of their living room. Companies influence the prices that consumers pay in two ways.
When consumers purchase any products, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit.” Indeed, it did not, the company experienced record sales in spite of the fact its prices were higher than its competitors’.
Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumers
Which of the following can be inferred about pricing and advertising?
Products that are not advertised cost more than advertised products
Companies selling higher-priced products usually advertised more
Customers will pay little for a non-advertised product
Local companies will not spend money on advertising
Mark the letter A, B, C, or D on your answer sheet to indicate the underlined part that needs correction in each of the following questions
He was so intelligent a student that he could pass the final exam easy
was
so intelligent
could
easy
Mark the letter A, B, C, or D on your answer sheet to indicate the underlined part that needs correction in each of the following questions
Hadn’t you informed of the change in the timetable, I would have rushed to the office yesterday
Hadn’t you
of
have
the
Mark the letter A, B, C, or D on your answer sheet to indicate the underlined part that needs correction in each of the following questions
I’d prefer to do it on myself because other people make me nervous
I’d prefer
on myself
other
make
Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that is closest in meaning to each of the following questions
“I was not there at the time” said he
He denied that he was there at the time
He denied that he wasn’t there at the time
He denied being there at the time
He denied not being there at the time
Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that is closest in meaning to each of the following questions
I’m sure Jessica was very upset when you left.
Jessica could have been very upset when you left
Jessica must be very upset when you left
Jessica may be very upset when you left
Jessica must have been very upset when you left
Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that is closest in meaning to each of the following questions
Immediately, after his arrival, things went wrong
When he was arriving, things went wrong
No longer did he arrive, but things still went wrong
No sooner had he arrived than things went wrong
Because he arrived, things still went wrong
Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that best combines each pair of sentences in the following questions
Smoking is an extremely harmful habit. You should give it up immediately
As smoking is an extremely harmful habit, you should give it up immediately
When you give up smoking immediately, you will affect your health with this harmful habit
Stop your smoking immediately so it will become one of your extremely harmful habits
You should give up smoking immediately and you will fall into an extremely harmful habit
Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that best combines each pair of sentences in the following questions
We spend about one-third of our lives sleeping. We know relatively little about sleep
We shall know more about sleep if we spend more than one-third of our lives sleeping
Despite spending about one-third of our lives sleeping, we know relatively little about sleep
We spend about one-third of our lives sleeping so that we know relatively little about sleep
We know relatively little about sleep; as a result, we spend about one-third of our lives sleeping
