50 câu hỏi
_______ every major judo title, Mark retired from international competition.
When he won
Having won
Winning
On winning
The opposition will be elected into government at the next election, without a _______ of a doubt.
shade
shadow
benefit
hue
She was _______ out of 115 applicants for the position of managing Director.
short-changed
short-listed
shorted-sighted
short-handed
It seems that the world record for this event is almost impossible to _______ .
get
beat
take
achieve
The smell was so bad that it completely _______ us off our food.
set
took
got
put
He has been waiting for this letter for days, and at _______ it has come.
last
the end
present
the moment
It is _______ opportunity to see African wildlife in its natural environment.
an unique
a unique
the unique
unique
If I _______ the same problem you had as a child, I might not have succeeded in life as you have.
have
would have had
had had
had
Delegates will meet with _______ from industry and the government.
represented
representative
representatives
presenters
Determining the mineral content of soil samples is an exacting process; _______ experts must perform detail tests to analyze soil specimens.
so that
however
afterwards
therefore
Peter and Thomas are talking about their mission.
Peter: “It is important?”
Thomas: “ _______”.
Not on your life!
It’s a matter of life and death!
No worry, that’s nothing.
It’s ridiculous.
Ann is asking Mathew’s opinion after biology class.
Ann: “Does the global warning worry you?”
Mathew: “ _______”
What a shame!
Oh, it’s hotter and hotter.
I can’t bear to think about it.
I don’t like hot weather.
You look exhausted. You _______ in the garden all day.
must have been working
should have been working
would have been working
will have been working
I’ve never really enjoyed going to the ballet or the opera; they’re not really my _______ .
piece of cake
sweets and candy
biscuit
cup of tea
Mark the letter A, B, C, or D on your answer sheet to indicate the word whose underlined part differs from the other three in the pronunciation in each of the following questions.
spear
gear
fear
pear
Mark the letter A, B, C, or D on your answer sheet to indicate the word whose underlined part differs from the other three in the pronunciation in each of the following questions.
performed
finished
interviewed
delivered
Mark the letter A, B, C, or D on your answer sheet to indicate the underlined part that needs correction in each of the following questions.
The composer Verdi has written the opera Aida to celebrate the opening of the Suez Canal, but the opera was not performed until 1871.
has written
to celebrate
opening of
was not performed
Mark the letter A, B, C, or D on your answer sheet to indicate the underlined part that needs correction in each of the following questions.
Wealthy people have always desired and wear precious stones because their beauty is lasting.
Wealthy
wear
their beauty is
lasting
Mark the letter A, B, C, or D on your answer sheet to indicate the underlined part that needs correction in each of the following questions.
It was not until she could read and write when she was allowed to use smartphone.
not until
when
allowed
use
Mark the letter A, B, C, or D on your answer sheet to indicate the word(s) OPPOSITE in meaning to the underlined word(s) in each of the following questions.
His physical condition was not an impediment to his career as a violinist.
hindrance
obstruction
furtherance
setback
Mark the letter A, B, C, or D on your answer sheet to indicate the word(s) OPPOSITE in meaning to the underlined word(s) in each of the following questions.
The ship went down although strenuous efforts were made to save it.
exhausting
forceful
energetic
half-hearted
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks.
Criticism
The volume of traffic in many cities in the world today continues to expand. This (22) _______ many problems, including serious air pollution, lengthy delays, and the greater risk (23) _______ accidents. Clearly, something must be done, but it is often difficult to persuade people to change their habits and leave their cars at home.
One possible approach is to make it more expensive for people to use their cars be increasing charges for parking and brining in tougher fines for anyone who (24) _______ the law. In addition, drivers could be required to pay for using particular routes at different times of the day. This system, also known as ‘road pricing’, is already being introduced in a number of cities, using a special electronic card (25) _______ to windscreen of the car.
Another ways of dealing with the problem is to provide cheap parking on the outskirts of the city, and strictly control the number of vehicles allowed into the centre. Drivers and their passengers then use a special bus service for the final stage of their journey.
Of course, the most important (26) _______ is to provide good public transport. However, to get people to give up the comfort their cars, public transport must be felt to be reliable, convenient and comfortable, with fares charged at an acceptable level.
Điền vào ô 22.
causes
results
leads
invents
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks.
Criticism
The volume of traffic in many cities in the world today continues to expand. This (22) _______ many problems, including serious air pollution, lengthy delays, and the greater risk (23) _______ accidents. Clearly, something must be done, but it is often difficult to persuade people to change their habits and leave their cars at home.
One possible approach is to make it more expensive for people to use their cars be increasing charges for parking and brining in tougher fines for anyone who (24) _______ the law. In addition, drivers could be required to pay for using particular routes at different times of the day. This system, also known as ‘road pricing’, is already being introduced in a number of cities, using a special electronic card (25) _______ to windscreen of the car.
Another ways of dealing with the problem is to provide cheap parking on the outskirts of the city, and strictly control the number of vehicles allowed into the centre. Drivers and their passengers then use a special bus service for the final stage of their journey.
Of course, the most important (26) _______ is to provide good public transport. However, to get people to give up the comfort their cars, public transport must be felt to be reliable, convenient and comfortable, with fares charged at an acceptable level.
Điền vào ô 23.
of
for
about
by
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks.
Criticism
The volume of traffic in many cities in the world today continues to expand. This (22) _______ many problems, including serious air pollution, lengthy delays, and the greater risk (23) _______ accidents. Clearly, something must be done, but it is often difficult to persuade people to change their habits and leave their cars at home.
One possible approach is to make it more expensive for people to use their cars be increasing charges for parking and brining in tougher fines for anyone who (24) _______ the law. In addition, drivers could be required to pay for using particular routes at different times of the day. This system, also known as ‘road pricing’, is already being introduced in a number of cities, using a special electronic card (25) _______ to windscreen of the car.
Another ways of dealing with the problem is to provide cheap parking on the outskirts of the city, and strictly control the number of vehicles allowed into the centre. Drivers and their passengers then use a special bus service for the final stage of their journey.
Of course, the most important (26) _______ is to provide good public transport. However, to get people to give up the comfort their cars, public transport must be felt to be reliable, convenient and comfortable, with fares charged at an acceptable level.
Điền vào ô 24.
crosses
refuses
breaks
cracks
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks.
Criticism
The volume of traffic in many cities in the world today continues to expand. This (22) _______ many problems, including serious air pollution, lengthy delays, and the greater risk (23) _______ accidents. Clearly, something must be done, but it is often difficult to persuade people to change their habits and leave their cars at home.
One possible approach is to make it more expensive for people to use their cars be increasing charges for parking and brining in tougher fines for anyone who (24) _______ the law. In addition, drivers could be required to pay for using particular routes at different times of the day. This system, also known as ‘road pricing’, is already being introduced in a number of cities, using a special electronic card (25) _______ to windscreen of the car.
Another ways of dealing with the problem is to provide cheap parking on the outskirts of the city, and strictly control the number of vehicles allowed into the centre. Drivers and their passengers then use a special bus service for the final stage of their journey.
Of course, the most important (26) _______ is to provide good public transport. However, to get people to give up the comfort their cars, public transport must be felt to be reliable, convenient and comfortable, with fares charged at an acceptable level.
Điền vào ô 25.
fixed
joined
built
placed
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks.
Criticism
The volume of traffic in many cities in the world today continues to expand. This (22) _______ many problems, including serious air pollution, lengthy delays, and the greater risk (23) _______ accidents. Clearly, something must be done, but it is often difficult to persuade people to change their habits and leave their cars at home.
One possible approach is to make it more expensive for people to use their cars be increasing charges for parking and brining in tougher fines for anyone who (24) _______ the law. In addition, drivers could be required to pay for using particular routes at different times of the day. This system, also known as ‘road pricing’, is already being introduced in a number of cities, using a special electronic card (25) _______ to windscreen of the car.
Another ways of dealing with the problem is to provide cheap parking on the outskirts of the city, and strictly control the number of vehicles allowed into the centre. Drivers and their passengers then use a special bus service for the final stage of their journey.
Of course, the most important (26) _______ is to provide good public transport. However, to get people to give up the comfort their cars, public transport must be felt to be reliable, convenient and comfortable, with fares charged at an acceptable level.
Điền vào ô 26.
thought
thing
work
event
Mark the letter A, B, C, or D on your answer sheet to indicate the word that differs from the other three in the position of primary stress in each of the following questions.
mutually
apologize
permission
reaction
Mark the letter A, B, C, or D on your answer sheet to indicate the word that differs from the other three in the position of primary stress in each of the following questions.
survival
industry
endangered
commercial
Mark the letter A, B, C, or D on your answer sheet to indicate the word(s) CLOSEST in meaning to the underlined word(s) in each of the following questions.
Nowadays, there have still been some decisions by sports referees which are likely to be either unsatisfactory or problematic.
strict
arguable
tactful
firm
Mark the letter A, B, C, or D on your answer sheet to indicate the word(s) CLOSEST in meaning to the underlined word(s) in each of the following questions.
Nobel’s original legacy of nine million dollars was invested, and the interest on this sum is used for the awards which very from $30,000 to $125,000.
fortune
prize
heritage
bequest
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Of all modern instruments, the violin is apparently one of the simplest. It consists in essence of a hollow, varnished wooden sound box, or resonator, and a long neck covered with a fingerboard, along which four strings are stretched at high tension. The beauty of design, shape, and decoration is no accident. The proportions of the instrument are determined almost entirely by acoustical considerations. Its simplicity of appearance is deceptive. About 70 parts are involved in the construction of a violin. Its tone and its outstanding range of expressiveness make it an ideal solo instrument. No less important, however, is its role as an orchestral and chamber instrument. In combination with the larger and deeper-sounding members of the same family, the violins form the nucleus of the modern symphony orchestra.
The violin has been in existence since about 1550. Its importance as an instrument in its own right dates from the early 1600’s, when it first became standard in Italian opera orchestras. Its stature as an orchestral instrument was raised further when in 1626 Louis XIII of France established at his court the orchestra known as Les vinq-quatre violons du Roy (The King’s 24 Violins), which was to become widely famous later in the century.
In its early history, the violin had a dull and rather quiet tone resulting from the fact that the strings were think and were attached to the body of the instrument very loosely. During the eighteenth and nineteenth century, exciting technical changes were inspired by such composer-violinists as Vivaldi and Tartini. Their instrumental compositions demanded a fuller, clearer, and more brilliant tone that was produced by using thinner strings and a far higher string tension. Small changes had to be made to the violin’s internal structure and to the fingerboard so that they could withstand the extra strain. Accordingly, a higher standard of performance was achieved, in terms of both facility and interpretation. Left-hand technique was considerably elaborated, and new fingering patterns on the fingerboard were developed for very high notes.
The word “standard” in paragraph 2 is closest in meaning to _______ .
practical
customary
possible
unusual
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Of all modern instruments, the violin is apparently one of the simplest. It consists in essence of a hollow, varnished wooden sound box, or resonator, and a long neck covered with a fingerboard, along which four strings are stretched at high tension. The beauty of design, shape, and decoration is no accident. The proportions of the instrument are determined almost entirely by acoustical considerations. Its simplicity of appearance is deceptive. About 70 parts are involved in the construction of a violin. Its tone and its outstanding range of expressiveness make it an ideal solo instrument. No less important, however, is its role as an orchestral and chamber instrument. In combination with the larger and deeper-sounding members of the same family, the violins form the nucleus of the modern symphony orchestra.
The violin has been in existence since about 1550. Its importance as an instrument in its own right dates from the early 1600’s, when it first became standard in Italian opera orchestras. Its stature as an orchestral instrument was raised further when in 1626 Louis XIII of France established at his court the orchestra known as Les vinq-quatre violons du Roy (The King’s 24 Violins), which was to become widely famous later in the century.
In its early history, the violin had a dull and rather quiet tone resulting from the fact that the strings were think and were attached to the body of the instrument very loosely. During the eighteenth and nineteenth century, exciting technical changes were inspired by such composer-violinists as Vivaldi and Tartini. Their instrumental compositions demanded a fuller, clearer, and more brilliant tone that was produced by using thinner strings and a far higher string tension. Small changes had to be made to the violin’s internal structure and to the fingerboard so that they could withstand the extra strain. Accordingly, a higher standard of performance was achieved, in terms of both facility and interpretation. Left-hand technique was considerably elaborated, and new fingering patterns on the fingerboard were developed for very high notes.
“The King’s 24 Violins” is mentioned to illustrate _______ .
the competition in the 1600’s between French and Italian orchestras
how the violin became a renowned instrument
the superiority of French violins
why the violin was considered the only instrument suitable to be played by royalty
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Of all modern instruments, the violin is apparently one of the simplest. It consists in essence of a hollow, varnished wooden sound box, or resonator, and a long neck covered with a fingerboard, along which four strings are stretched at high tension. The beauty of design, shape, and decoration is no accident. The proportions of the instrument are determined almost entirely by acoustical considerations. Its simplicity of appearance is deceptive. About 70 parts are involved in the construction of a violin. Its tone and its outstanding range of expressiveness make it an ideal solo instrument. No less important, however, is its role as an orchestral and chamber instrument. In combination with the larger and deeper-sounding members of the same family, the violins form the nucleus of the modern symphony orchestra.
The violin has been in existence since about 1550. Its importance as an instrument in its own right dates from the early 1600’s, when it first became standard in Italian opera orchestras. Its stature as an orchestral instrument was raised further when in 1626 Louis XIII of France established at his court the orchestra known as Les vinq-quatre violons du Roy (The King’s 24 Violins), which was to become widely famous later in the century.
In its early history, the violin had a dull and rather quiet tone resulting from the fact that the strings were think and were attached to the body of the instrument very loosely. During the eighteenth and nineteenth century, exciting technical changes were inspired by such composer-violinists as Vivaldi and Tartini. Their instrumental compositions demanded a fuller, clearer, and more brilliant tone that was produced by using thinner strings and a far higher string tension. Small changes had to be made to the violin’s internal structure and to the fingerboard so that they could withstand the extra strain. Accordingly, a higher standard of performance was achieved, in terms of both facility and interpretation. Left-hand technique was considerably elaborated, and new fingering patterns on the fingerboard were developed for very high notes.
What is the main idea presented in paragraph 3?
The violin is probably the best known and most widely distributed musical instrument in the world.
The violin has been modified to fit its evolving musical functions.
The violin had reached the hight of its popularity by the middle of the eighteenth century.
The technique of playing the violin has remained essentially the same since the 1600’s.
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Of all modern instruments, the violin is apparently one of the simplest. It consists in essence of a hollow, varnished wooden sound box, or resonator, and a long neck covered with a fingerboard, along which four strings are stretched at high tension. The beauty of design, shape, and decoration is no accident. The proportions of the instrument are determined almost entirely by acoustical considerations. Its simplicity of appearance is deceptive. About 70 parts are involved in the construction of a violin. Its tone and its outstanding range of expressiveness make it an ideal solo instrument. No less important, however, is its role as an orchestral and chamber instrument. In combination with the larger and deeper-sounding members of the same family, the violins form the nucleus of the modern symphony orchestra.
The violin has been in existence since about 1550. Its importance as an instrument in its own right dates from the early 1600’s, when it first became standard in Italian opera orchestras. Its stature as an orchestral instrument was raised further when in 1626 Louis XIII of France established at his court the orchestra known as Les vinq-quatre violons du Roy (The King’s 24 Violins), which was to become widely famous later in the century.
In its early history, the violin had a dull and rather quiet tone resulting from the fact that the strings were think and were attached to the body of the instrument very loosely. During the eighteenth and nineteenth century, exciting technical changes were inspired by such composer-violinists as Vivaldi and Tartini. Their instrumental compositions demanded a fuller, clearer, and more brilliant tone that was produced by using thinner strings and a far higher string tension. Small changes had to be made to the violin’s internal structure and to the fingerboard so that they could withstand the extra strain. Accordingly, a higher standard of performance was achieved, in terms of both facility and interpretation. Left-hand technique was considerably elaborated, and new fingering patterns on the fingerboard were developed for very high notes.
The word “they” in paragraph 3 refers to _______ .
Civaldi and Tartini
internal structure and fingerboard
thinner strings and a higher string tension
small changes
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Of all modern instruments, the violin is apparently one of the simplest. It consists in essence of a hollow, varnished wooden sound box, or resonator, and a long neck covered with a fingerboard, along which four strings are stretched at high tension. The beauty of design, shape, and decoration is no accident. The proportions of the instrument are determined almost entirely by acoustical considerations. Its simplicity of appearance is deceptive. About 70 parts are involved in the construction of a violin. Its tone and its outstanding range of expressiveness make it an ideal solo instrument. No less important, however, is its role as an orchestral and chamber instrument. In combination with the larger and deeper-sounding members of the same family, the violins form the nucleus of the modern symphony orchestra.
The violin has been in existence since about 1550. Its importance as an instrument in its own right dates from the early 1600’s, when it first became standard in Italian opera orchestras. Its stature as an orchestral instrument was raised further when in 1626 Louis XIII of France established at his court the orchestra known as Les vinq-quatre violons du Roy (The King’s 24 Violins), which was to become widely famous later in the century.
In its early history, the violin had a dull and rather quiet tone resulting from the fact that the strings were think and were attached to the body of the instrument very loosely. During the eighteenth and nineteenth century, exciting technical changes were inspired by such composer-violinists as Vivaldi and Tartini. Their instrumental compositions demanded a fuller, clearer, and more brilliant tone that was produced by using thinner strings and a far higher string tension. Small changes had to be made to the violin’s internal structure and to the fingerboard so that they could withstand the extra strain. Accordingly, a higher standard of performance was achieved, in terms of both facility and interpretation. Left-hand technique was considerably elaborated, and new fingering patterns on the fingerboard were developed for very high notes.
According to the passage, early violins were different from modern violins in that early violins _______ .
were heavier
produced softer tones
were easier to play
broke down more easily
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Of all modern instruments, the violin is apparently one of the simplest. It consists in essence of a hollow, varnished wooden sound box, or resonator, and a long neck covered with a fingerboard, along which four strings are stretched at high tension. The beauty of design, shape, and decoration is no accident. The proportions of the instrument are determined almost entirely by acoustical considerations. Its simplicity of appearance is deceptive. About 70 parts are involved in the construction of a violin. Its tone and its outstanding range of expressiveness make it an ideal solo instrument. No less important, however, is its role as an orchestral and chamber instrument. In combination with the larger and deeper-sounding members of the same family, the violins form the nucleus of the modern symphony orchestra.
The violin has been in existence since about 1550. Its importance as an instrument in its own right dates from the early 1600’s, when it first became standard in Italian opera orchestras. Its stature as an orchestral instrument was raised further when in 1626 Louis XIII of France established at his court the orchestra known as Les vinq-quatre violons du Roy (The King’s 24 Violins), which was to become widely famous later in the century.
In its early history, the violin had a dull and rather quiet tone resulting from the fact that the strings were think and were attached to the body of the instrument very loosely. During the eighteenth and nineteenth century, exciting technical changes were inspired by such composer-violinists as Vivaldi and Tartini. Their instrumental compositions demanded a fuller, clearer, and more brilliant tone that was produced by using thinner strings and a far higher string tension. Small changes had to be made to the violin’s internal structure and to the fingerboard so that they could withstand the extra strain. Accordingly, a higher standard of performance was achieved, in terms of both facility and interpretation. Left-hand technique was considerably elaborated, and new fingering patterns on the fingerboard were developed for very high notes.
According to the passage, which of the following contributes to a dull sound being produced by a violin?
A long fingerboard
A small body
High string tension
Thick strings
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Of all modern instruments, the violin is apparently one of the simplest. It consists in essence of a hollow, varnished wooden sound box, or resonator, and a long neck covered with a fingerboard, along which four strings are stretched at high tension. The beauty of design, shape, and decoration is no accident. The proportions of the instrument are determined almost entirely by acoustical considerations. Its simplicity of appearance is deceptive. About 70 parts are involved in the construction of a violin. Its tone and its outstanding range of expressiveness make it an ideal solo instrument. No less important, however, is its role as an orchestral and chamber instrument. In combination with the larger and deeper-sounding members of the same family, the violins form the nucleus of the modern symphony orchestra.
The violin has been in existence since about 1550. Its importance as an instrument in its own right dates from the early 1600’s, when it first became standard in Italian opera orchestras. Its stature as an orchestral instrument was raised further when in 1626 Louis XIII of France established at his court the orchestra known as Les vinq-quatre violons du Roy (The King’s 24 Violins), which was to become widely famous later in the century.
In its early history, the violin had a dull and rather quiet tone resulting from the fact that the strings were think and were attached to the body of the instrument very loosely. During the eighteenth and nineteenth century, exciting technical changes were inspired by such composer-violinists as Vivaldi and Tartini. Their instrumental compositions demanded a fuller, clearer, and more brilliant tone that was produced by using thinner strings and a far higher string tension. Small changes had to be made to the violin’s internal structure and to the fingerboard so that they could withstand the extra strain. Accordingly, a higher standard of performance was achieved, in terms of both facility and interpretation. Left-hand technique was considerably elaborated, and new fingering patterns on the fingerboard were developed for very high notes.
All of the following are mentioned in the passage as contributing to the ability to play modern violin music EXCEPT _______ .
use of rare wood for the fingerboard and neck
different ways to use the fingers to play very high notes
more complicated techniques for the left hand
minor alterations to the structure of the instrument
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
What does the passage mainly discuss?
How to develop a successful advertising plan
New techniques and technologies of market research
The central role of advertising in selling products
The history of advertising in the United States
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
The word “this” in bold type in paragraph 1 refers to _______ .
the quality of the product
effective advertising
repeatedly buying the same brand
the most important goal
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
It can be inferred from paragraph 2 that advertisers must _______ .
encourage people to try new products
aim their message at homemakers and professional people
know about the people who will buy the product
place several ads in newspapers and magazines
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
According to paragraph 2, market research inclues _______.
studying television ratings
hiring researchers with backgrounds in many fields
searcihng for talented workers
determining the price of a product
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
The author implies that the advertising industry requires _______ .
millions of dollars
a college-educated work force
innovative thinking
government regulation
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
According to the passage, most advertising used to be directed at _______ .
working mothers with chilren
two-parent families with children
unmarried people
older adults
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
The phrase “in a new light” in bold type in paragraph 5 is closest in meaning to _______ .
differently
with the use of color enhancement
more distinctly
in a more energy-efficient way
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
Where in the passage does the author give an example of a new development in advertising?
Paragraph 1
Paragraph 2
Paragraph 3
Paragraph 5
Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that best combines each pair of sentences in the following questions.
We gain more knowledge about how to stay safe online. We worry about the threats of cybercrime less.
The more knowledge about how to stay safe online we gain, the less we worry about the threats of cybercrime.
The more we stay online to gain safety knowledge, the less we worry about the threats of cybercrime.
The more knowledge about how to stay safe online we gain, the more we worry about the threats of cybercrime.
The more we know about how to stay safe online, we worry about the threats of cybercrime less.
Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that best combines each pair of sentences in the following questions.
The new contract sounds good. However, it seems to have some problems.
In spite of the fact that the new contract sounds good, it appears to have some problems.
In spite of its sound, the new contract appears to have many problems.
In order to get less problems, the new contract should improve its sound.
If it had much less problems, the new contract would sound better.
Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that is closest in meaning to each of the following questions.
Due to unforeseen circumstances, our group’s scheduled visit to the museum has been called off.
The trip to the museum that we’d planned is now cancelled because something unexpected has happened.
Something happened at the museum, so they cancelled our visit.
We are no longer going to the museum because there is no time on our schedule.
We can’t go to see the museum at the arranged time because it will be closed.
Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that is closest in meaning to each of the following questions.
The little girl said “Will you help me open the parcel? I can’t do it alone”.
The little girl asked me if I would help her open the parcel as she couldn’t do it alone.
The little girl asked me if I will help her open the parcel as she can’t do it alone.
The little girl asked me to open the parcel because she couldn’t do it.
The little girl asked me to help her open the parcel because she couldn’t do it alone.
Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that is closest in meaning to each of the following questions.
They said that “IZZI GALA EVENT” on 23 December went like a bomb.
“IZZI GALA EVENT” on 23 December was complained to have gone like a disaster.
“IZZI GALA EVENT” on 23 December is said to go like a bomb.
“IZZI GALA EVENT” on 23 December was complained to be very violent.
“IZZI GALA EVENT” on 23 December was praised to be very successful.

