20 câu trắc nghiệm Tiếng Anh 10 Unit 3. On screen - Reading and Writing - Friends Global có đáp án

Read the passage carefully and choose the correct answers.

The invention of the mobile phone has undoubtedly revolutionized the way people communicate and influenced every aspect of our lives. The issue is whether this technological innovation has (1) _____ more harm than good. In order to answer the question, we must first turn to the types of consumers. Presumably, most parents (2) _____ are always worrying about their children’s safety buy mobile phones for them to track their whereabouts. We can also assume that most teenagers want mobile phones to avoid missing out on social contact. In this context, the advantages are clear. (3) _____, we cannot deny the fact that text messages have been used by bullies to intimidate fellow students. There is also (4) _____ evidence that texting has affected literacy skills.

The widespread use of mobile phones has, without question, affected adult consumers too. What employee, on the way home from work, would be reluctant to answer a call from their boss? Apparently, only 18% of us, according to a survey, are willing to switch off our mobile phones once we've left the office.

Admittedly, mobile phones can be intrusive but there are obvious benefits to possessing one. Personally speaking, they are invaluable when it comes to making social or business arrangements at short (5) _____. They also provide their owners with a sense of security in emergency situations.

The issue is whether this technological innovation has (1) _____ more harm than good 

Presumably, most parents (2) _____ are always worrying about their children’s safety buy mobile phones for them to track their whereabouts 

(3) _____, we cannot deny the fact that text messages have been used by bullies to intimidate fellow students.

There is also (4) _____ evidence that texting has affected literacy skills. 

Personally speaking, they are invaluable when it comes to making social or business arrangements at short (5) _____. 

Read the passage carefully and choose the correct answers.

[1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will encourage this, of course, but so, too, will effective advertising.

Advertising relies on the techniques of market research to identify potential users of a product. [3] Are they homemakers or professional people? Are they young or old? Are they city dwellers orcountry dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. [4]

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non-working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

What does the passage mainly discuss? 

The word “this” in the first paragraph refers to ___________.

According to paragraph 2, market research includes ___________. 

The word “fragmented” in the fourth paragraph is closest in meaning to ___________.

The following sentence can be added to the passage.

“Advertising is an essential part of the marketing process that can be tremendously influential in selling products.”

Where would it best fit in the passage?

It can be inferred from the second paragraph that advertisers must ___________.

The author implies that the advertising industry requires ___________. 

According to the passage, most advertising used to be directed at ___________. 

Choose the sentence that is CLOSEST in meaning to the given one.

What a pity! They missed the football match on TV yesterday.

Choose the sentence that is CLOSEST in meaning to the given one.

The film didn't come up to my expectation.

Choose the sentence that best combines the following pair of sentences.

The 2022 FIFA World Cup is an important competition in international football. Almost everyone around the world is looking forward to it.

Choose the sentence that is CLOSEST in meaning to the given one.

Many people are afraid of sharks, but they rarely attack people.

Choose the sentence that is CLOSEST in meaning to the given one.

“I won’t return the book you lent me until tomorrow afternoon,” said Lucy.

Choose the second sentence so that it means the same as the first using the given word in the bracket.

I would prefer to study abroad. (RATHER)

Choose the second sentence so that it means the same as the first using the given word in the bracket.

We left the movie theater early because the film was too boring. (SO)