24 CÂU HỎI
What role do touch points play in the consumer journey?
A. They are the only factor in purchasing decisions
B. They help shape the customer's overall experience with the brand
C. They are unrelated to customer satisfaction
D. They are only important post-purchase
Which of the following is NOT a component of the digital marketing environment?
A. Social media platforms
B. Mobile devices and apps
C. Traditional print media
D. Search engines
What is the primary purpose of conducting marketing research in the digital realm?
A. To understand consumer behaviour and preferences online
B. To identify potential cyber threats
C. To analyze website traffic data
D. To develop new digital marketing strategies
Which of the following is NOT a standard method used in digital marketing research?
A. Online surveys
B. Focus groups
C. Eye-tracking studies
D. Door-to-door interviews
Which of the following is an example of a primary data source in digital marketing research?
A. Company website data
B. Industry reports
C. Online customer reviews
D. Social media analytics
What is the purpose of A/B testing in digital marketing?
A. To compare the effectiveness of two different marketing strategies
B. To measure website loading speed
C. To analyze user demographics
D. To identify broken links on a website
Which of the following is NOT a common digital marketing channel?
A. Email marketing
B. Influencer marketing
C. Pay-per-click advertising
D. Direct mail campaigns
What is the term used to describe the practice of optimizing a website's content and structure to improve its visibility in search engine results?
A. Search engine marketing (SEM)
B. Search engine optimization (SEO)
C. Social media marketing (SMM)
D. Content marketing
Touch points during the purchase phase can include:
A. Customer reviews
B. Product comparisons
C. Checkout process
D. All of the above
Which of the following is an example of a primary data source in digital marketing research?
A. Company website data
B. Industry reports
C. Online customer reviews
D. Social media analytics
Which of the following is NOT a common digital marketing channel?
A. Email marketing
B. Influencer marketing
C. Pay-per-click advertising
D. Direct mail campaigns
What does SEO stand for?
A. Search Engine Optimization
B. Site Engine Optimizing
C. Seek Engine Optimization
D. Search Encode Optimizing
Which is NOT a key element of on-page SEO?
A. Title tags
B. URL structure
C. Keyword density
D. Social media shares
What is the main function of the meta description tag?
A. Help search engines understand page content
B. Improve rankings in search results
C. Provide a short page summary in search results
D. All of the above
What is a key feature of Google Search Console?
A. It allows you to submit your sitemap to Google
B. It provides detailed information about your paid search campaigns
C. It allows you to edit your website's content directly
D. It provides information about your competitors' websites
On which platforms can Google Ads display advertisements?
A. Search results only
B. Websites only
C. YouTube only
D. Search results, websites, YouTube, and mobile apps
What is a keyword in Google Ads?
A. A password to access your account
B. A word or phrase that triggers your ad to show
C. The title of your advertisement
D. Your company's slogan
What is Quality Score in Google Ads?
A. The number of clicks your ad receives
B. The relevance and quality of your keywords and ads
C. The amount you pay per click
D. The position of your ad on the search results page
What does CPC stand for in Google Ads?
A. Cost Per Click
B. Cost Per Conversion
C. Click Per Cost
D. Conversion Per Click
Which bidding strategy allows you to set a maximum amount you're willing to pay for each click?
A. Target
B. Manual
C. Both
D. Target ROAS
What is an ad group in Google Ads?
A. A collection of ads and related keywords
B. A group of advertisers
C. A type of targeting option
D. A payment method
What is the Google Display Network?
A. A group of Google-owned websites
B. A network of partner websites where ads can appear
C. A type of ad format
D. A targeting option for search ads
What is remarketing in Google Ads?
A. Selling your products at a lower price
B. Showing ads to people who have previously interacted with your website
C. Changing your ad copy frequently
D. Targeting competitors' customers
Which of the following is NOT a type of Google Ads campaign?
A. Search campaign
B. Display campaign
C. Video campaign
D. Email campaign