Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 1 to 10.

In Gen Alpha vernacular, aura has no color associated with it and is decidedly not a spiritual thing. In fact, the word is really just used as a way to quantify somebody’s “cool factor.” If someone has so much aura, they are effortlessly cool and exude a coveted social status without even trying. Conversely, if a quiet kid who usually flies under the radar spills his juice on a popular student in the cafeteria, his ‘aura points’ will take a big hit. It is essentially a measure of how much respect or “coolness” you possess in a social situation at any given moment.

Pushing the strategy of being effortless too far brings us to the concept of aura farming. If you are hunting down aura points, flexing too hard, and inadvertently making a mockery of yourself by flaunting too much cool, you are in the business of aura farming. The terminology comes from the world of video games where “farming” refers to doing the same task over and over again to rack up points or rewards, such as slaying low-level monsters for better armor. Aura farming applies that concept to the social sphere, representing the subtle and exhausting art of projecting a curated vibe across your entire identity.

[I] In fact, aura farming can win you actual aura points if you do it successfully on social media and garner a following as a result. [II] The concept originated with a kid who took his dance moves to the front of a boat in Indonesia and became the country’s tourism ambassador. [III] Other examples of admirable aura farming include Michael Jackson, who many dub the original aura farmer, and Timothée Chalamet. [IV] Ultimately, the concept is saturated with irony, involving a person trying to be cool while maintaining an air of randomness to their curated content.

Gen Alpha loves this trend because they like to lean into absurdity, ambiguity, and randomness. It is difficult to say whether aura farming is a compliment or a dig because the impression is that it can go both ways. This trend requires a very delicate touch; do it right and you will go viral and become a really big deal, but do it wrong and you are just the butt of a joke. It is like a social stock market where anyone who goes public must be ready to take some risks and face the irony of their highly calculated yet seemingly random content.

(Adapted from https://www.purewow.com/)

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