HEALTH CLUB CUSTOMER RESEARCH Example Answer Name: Selina Thompso

Example

Answer

Name:

Selina Thompson

Occupation:

(7) _{……………………………}

Age group:

(8) _{……………………………}

Type of membership:

(9) _{……………………………}

Length of membership:

(10) _{……………………………} years

Why joined:

Recommended by a (11) _{……………………………}

Visits to club per month:

Eight (on an average)

Facility used most:

(12) _{……………………………}

Facility not used (If any):

Tennis courts

(because reluctant to pay)

Suggestions for improvements:

Have more (13) _{……………………………}

Install (14) _{……………………………} in the gym.

Open (15) _{……………………………} later at weekends.