24 câu hỏi
What role do touch points play in the consumer journey?
They are the only factor in purchasing decisions
They help shape the customer's overall experience with the brand
They are unrelated to customer satisfaction
They are only important post-purchase
Which of the following is NOT a component of the digital marketing environment?
Social media platforms
Mobile devices and apps
Traditional print media
Search engines
What is the primary purpose of conducting marketing research in the digital realm?
To understand consumer behaviour and preferences online
To identify potential cyber threats
To analyze website traffic data
To develop new digital marketing strategies
Which of the following is NOT a standard method used in digital marketing research?
Online surveys
Focus groups
Eye-tracking studies
Door-to-door interviews
Which of the following is an example of a primary data source in digital marketing research?
Company website data
Industry reports
Online customer reviews
Social media analytics
What is the purpose of A/B testing in digital marketing?
To compare the effectiveness of two different marketing strategies
To measure website loading speed
To analyze user demographics
To identify broken links on a website
Which of the following is NOT a common digital marketing channel?
Email marketing
Influencer marketing
Pay-per-click advertising
Direct mail campaigns
What is the term used to describe the practice of optimizing a website's content and structure to improve its visibility in search engine results?
Search engine marketing (SEM)
Search engine optimization (SEO)
Social media marketing (SMM)
Content marketing
Touch points during the purchase phase can include:
Customer reviews
Product comparisons
Checkout process
All of the above
Which of the following is an example of a primary data source in digital marketing research?
Company website data
Industry reports
Online customer reviews
Social media analytics
Which of the following is NOT a common digital marketing channel?
Email marketing
Influencer marketing
Pay-per-click advertising
Direct mail campaigns
What does SEO stand for?
Search Engine Optimization
Site Engine Optimizing
Seek Engine Optimization
Search Encode Optimizing
Which is NOT a key element of on-page SEO?
Title tags
URL structure
Keyword density
Social media shares
What is the main function of the meta description tag?
Help search engines understand page content
Improve rankings in search results
Provide a short page summary in search results
All of the above
What is a key feature of Google Search Console?
It allows you to submit your sitemap to Google
It provides detailed information about your paid search campaigns
It allows you to edit your website's content directly
It provides information about your competitors' websites
On which platforms can Google Ads display advertisements?
Search results only
Websites only
YouTube only
Search results, websites, YouTube, and mobile apps
What is a keyword in Google Ads?
A password to access your account
A word or phrase that triggers your ad to show
The title of your advertisement
Your company's slogan
What is Quality Score in Google Ads?
The number of clicks your ad receives
The relevance and quality of your keywords and ads
The amount you pay per click
The position of your ad on the search results page
What does CPC stand for in Google Ads?
Cost Per Click
Cost Per Conversion
Click Per Cost
Conversion Per Click
Which bidding strategy allows you to set a maximum amount you're willing to pay for each click?
Target
Manual
Both
Target ROAS
What is an ad group in Google Ads?
A collection of ads and related keywords
A group of advertisers
A type of targeting option
A payment method
What is the Google Display Network?
A group of Google-owned websites
A network of partner websites where ads can appear
A type of ad format
A targeting option for search ads
What is remarketing in Google Ads?
Selling your products at a lower price
Showing ads to people who have previously interacted with your website
Changing your ad copy frequently
Targeting competitors' customers
Which of the following is NOT a type of Google Ads campaign?
Search campaign
Display campaign
Video campaign
Email campaign