25 câu hỏi
Which of the following is an example of a digital touchpoint in the awareness stage of the consumer decision journey?
Targeted display ads
In-store signage
Print advertisements
Direct mail campaigns
Which ranking factor is most important for Google?
Meta keywords
Website speed
Content quality
Backlinks
What is the purpose of analytics and reporting in digital marketing?
To measure the effectiveness of campaigns
To track key metrics and performance indicators
To make data-driven decisions
All of the above
What is link building?
Creating internal website links
Getting other websites to link to yours
Linking out to other sites
Building a link profile
Which social media platform is best for driving traffic to your product catalogue on your website?
Which web metric measures bounce rate?
Google Search Console
Google Analytics
Ahrefs
SEMrush
What is the importance of analytics in digital marketing?
It helps measure the success of marketing campaigns
It provides insights into customer behavior and preferences
It assists in making data-driven decisions
All of the above
Local SEO is important for which type of business?
E-commerce sites
Brick-and-mortar businesses
Publishers
B2B companies
What is keyword research?
Finding popular keywords to target
Finding keywords your competitors rank for
All of the above
None of the above
Which of the following is an example of a touchpoint in the consideration stage of the consumer decision journey?
Customer reviews
Email newsletters
Product demonstrations
Social media ads
How would you describe what multi-channel attribution does?
Gives the conversion credit to the first click
Assign equal percentages for conversions to every step
Accredits deserving touchpoints along the conversion journey
Gives the conversion credit to the last click
What does CTR stand for?
Content to Rank
Click Through Rate
Convert to Revenue
Content Track Ratio
Which of the following is an example of a touchpoint in the purchase stage of the consumer decision journey?
Checkout process on an e-commerce website
Customer support hotline
Loyalty program rewards
Product packaging
What is a common way to improve website performance?
Adding more pages to the website
Using larger image files
Minimizing HTTP requests
Increasing the use of external scripts
How would you describe what multi-channel attribution does?
Gives the conversion credit to the first click
Assign equal percentages for conversions to every step
Accredits deserving touchpoints along the conversion journey
Gives the conversion credit to the last click
What is the purpose of content marketing in digital marketing?
To create brand awareness
To educate and engage the target audience
To drive website traffic
All of the above
What is a touch point in marketing?
A physical location where customers buy products
Any interaction a customer has with a brand
A type of marketing strategy
A sales pitch
What is a key feature of Google Search Console?
It allows you to submit your sitemap to Google
It provides detailed information about your paid search campaigns
It allows you to edit your website's content directly
It provides information about your competitors' websites
What is the bounce rate in Google Analytics?
The percentage of visitors who leave your site after viewing only one page
The average time spent on your website
The number of pages viewed per session
The percentage of returning visitors
Which of the following is an example of a digital touch point?
In-store experience
Social media interaction
Television advertisement
Direct mail
Customer service interactions are considered:
Pre-purchase touch points
Post-purchase touch points
Unimportant touch points
Irrelevant to digital marketing
Which touch point is crucial for building brand awareness?
Point of sale
Social media ads
Customer service calls
Email newsletters
Which of the following is not a digital touch point?
Website
Mobile app
Print advertisement
What is a key feature of Google Search Console?
It allows you to submit your sitemap to Google
It provides detailed information about your paid search campaigns
It allows you to edit your website's content directly
It provides information about your competitors' websites
Touch points during the purchase phase can include:
Customer reviews
Product comparisons
Checkout process
All of the above