25 câu hỏi
What is the primary purpose of a call to action (CTA) in digital marketing?
To provide information about the company
To improve search engine rankings
To prompt an immediate response or encourage a specific action from the audience
To increase website loading speed
What is the main benefit of lazy loading in web development?
It improves SEO rankings
It reduces initial page load time and saves bandwidth
It increases the number of indexed pages
It improves the visual design of the website
What is link juice in SEO terms?
A type of penalty from search engines
The SEO value that one page passes to another through links
A measure of website loading speed
The number of backlinks a website has
What is the primary purpose of content optimization in digital marketing?
To make content as long as possible
To use as many keywords as possible
To improve content quality and relevance for users and search engines
To increase the number of pages on a website
What is a key aspect of effective keyword optimization?
Using the same keyword as many times as possible in the content
Focusing only on short-tail keywords
Incorporating relevant keywords naturally into high-quality content
Avoiding the use of long-tail keywords
What is the main purpose of Google Analytics?
To create website content
To manage social media accounts
To track and analyze website traffic and user behavior
To improve website loading speed
What is the primary purpose of quantitative and qualitative testing in digital marketing?
To increase website traffic
To compare two versions of a marketing asset to determine which performs better
To improve search engine rankings
To reduce marketing costs
What is the AIDA model in digital marketing?
Awareness, Interest, Desire, Action
Attract, Inform, Develop, Advertise
Analyze, Implement, Develop, Adjust
Acquire, Interact, Deliver, Assess
What is the primary purpose of remarketing in digital advertising?
To reach new customers
To re-engage users who have previously interacted with your website or app
To improve search engine rankings
To reduce advertising costs
What is the role of a landing page in digital marketing?
To provide general information about a company
To serve as the homepage of a website
To convert visitors into leads or customers for a specific marketing campaign
To improve search engine rankings
What is the primary goal of content curation in digital marketing?
To create original content
To gather and share relevant content from various sources
To improve website design
To increase advertising budget
What is the primary benefit of using marketing automation?
To eliminate the need for human marketers
To reduce marketing costs
To streamline and automate repetitive marketing tasks
To improve website design
What is the main purpose of a customer persona in digital marketing?
To represent the average customer
To create fictional characters for advertising
To provide a detailed profile of an ideal customer segment
To improve website design
What is the primary goal of conversion rate?
To increase website traffic
To improve search engine rankings
To increase the percentage of website visitors who take a desired action
To reduce marketing costs
What is the primary benefit of using SEO?
To improve website design
To help search engines understand the content and context of web pages
To increase website loading speed
To reduce server costs
What is the primary purpose of social media marketing?
Increase brand awareness
Direct sales
Customer service
All of the above
Which platform is best known for B2B marketing?
TikTok
Snapchat
Which of these is NOT a common social media metric?
Engagement rate
Reach
Impressions
Page rank
What is a social media influencer?
A person with a large following on social media
A brand's social media manager
A social media platform developer
A digital marketing professor
What does UGC stand for in social media marketing?
User-Generated Content
Unique Google Code
Universal Graphics Content
User Growth Calculation
Which platform is known for its Stories feature?
Which social media platform is known for its use of hashtags?
All of the above
What is a social media bot?
A robot that posts on social media
An automated program that performs tasks on social media
A type of social media ad
A social media management tool
What is the primary purpose of a social media calendar?
To track followers
To plan and organize content
To measure ROI
To design graphics
What is the primary purpose of Google Ads?
To create websites
To send emails
To display advertisements to potential customers
To manage social media accounts