25 câu hỏi
What does CPM stand for in advertising media planning?
Cost Per Minute
Cost Per Media
Cost Per Thousand
Cost Per Message
Which term refers to the process of scheduling advertisements at certain times to reach the target audience?
Media buying
Media planning
Media monitoring
Media segmentation
What is the primary advantage of using social media advertising?
ligh cost per click
Limited audience targeting options
Ability to engage with the audience in real-time
Slow campaign optimization
Which metric measures the percentage of people who saw an advertisement at least once during a specific time?
Click-through rate (CTR)
Conversion rate
Reachd.
Engagement rate
Which advertising medium is best suited for targeting a local audience?
National magazines
Cable television
Outdoor billboards
Network radio.
Any paid form of non-personal and promotion of idcas, goods or services by an identified spousor is called
Sales promotion
Direct marketing
Personal selling
Advertising
Which marketing channel involves creating valuable content to attract und cagage potential customers?
Email Marketing
Content Marketing
Influencer Marketing
Aftiliate Murketing
Which of the following is an example of a public relations tactic?
Offering discounts to customers
Sending press réleases to media outlets
Creating sponsored content on social media
Hosting a webinar
Which marketing channel is most effective for generating immediate sales?
Public Relations
Content Marketing
Direct Marketing
Social Media Marketing
What is a slogan?
An announcemeal promoting a product and aiming to sell it.
A symbol used to represent a brand.
A short phrase to help people remember a brand or product.
None
Which of the following is an example of a brand touchpoint?
Product packaging
CEO's personal blog
Internal company memo
Supplier contract ei Limited reach
What is the advantage of using radio advertising?
Visual appeal
Wide geographic coverige
Long-lasting impact
High-cost elliciency
Harmful/ Banned products of similar names are used in which advertising.
Rural
to children
surrogate
mass
Which of the following is NOT a step in the IMC planning process?
Setting objectives
Conducting market research
Creating a budget
Ignoring competitor strategies
What is the purpose of segmentation in marketing communications?
To decrease brand visibility
To limit the reach of marketing efforts
To understand and target specilic customer groups
To increase advertising costs
Which marketing strategy involves creating memorable experiences to engage customers?
Experiential Marketing
Content Marketing
Alfliate Marketing
Native Advertising
Which of the following is an example of a push marketing strategy?
Offering discounts to customers who refer friends.
Placing advertisements in magazines
Hosting a webinar to educate potential customers.
Creating engaging social media conteat
What is the purpose of a call-to-action (CTA) in marketing communications?
To increase brand awareness
To engage customers in a couversation
To encourage immediate action
To build long-term relationships with customers
What is the purpose of conducting murket research in the IMC process?
To increase advertising costs
To understand consumer needs and preferences
To limit the reach of marketing efforts
To decrease brand visibility
When setting targets in a plan it's important to use SMART targets. What does SMART stand for?
Small, Medium, All, Real, Target
Sensible, Mostly, Acute, Ready, Target
Skillful, Mensurable, Attainable, Reasonable, Timed
Smart, Measurable, Achievable, Realistic, Time-Bound
What is a logo?
a picture showing the product advertised.
a phrase associated with a product.
a symbol a company uses for its brand.
all
What is the main advantage of using print advertising?
Flexibility in changing ad coatent
High reach among younger demographics
Ability to convey detailed information.
Rapid respouse to consumer feedback
What does the AIDA model stand for in IMC?
Attention, Interest, Desire, Action
Awareness, Interest, Decision, Action
Analysis, Identification, Development, Application
Advertising, Investment, Development, Analyties
Which of the following is un example of a below-the-line marketing tactic?
Television advertisements
Sponsorship of a sports event
Social media campaigns
In-store promotions
Which marketing channel involves using influential individuals to promote a product or service?
Direct Marketing
Public Relations
Content Marketing
Influencer Marketing