200+ câu trắc nghiệm Chiến lược Marketing có đáp án - Phần 5

Which of the following is an example of a company using a backward integration strategy?

24/30

Which of the following is an example of a company using a backward integration strategy?

A manufacturer opening its own retail stores

A retailer starting its own manufacturing operations

A company outsourcing production

A firm entering a new geographic market

Giải thích

Chọn đáp án B