Read the following passage and do as directed.

In recent years, business activities on e-commerce platforms have grown rapidly. However, legal regulations haven’t kept up with reality, leading to issues that hurt consumers’ trust and rights online. While online shopping makes buying and selling faster and more convenient, it also comes with risks. These include personal information leaks, fake or low-quality products, and slow complaint processes.

A common violation is sellers advertising with official brand images and videos, but delivering items that are different, of poor quality, or even used. Asking for compensation from these sellers is like looking for a needle in a haystack since many don’t provide proper contact information like addresses or phone numbers.

Vietnam is expected to become ASEAN’s fastest-growing e-commerce market by 2026, which is why protecting consumer rights is now a top priority. First, it is essential that the government update and clarify laws on consumer rights, especially in the online space. At the same time, consumers need to be better informed through awareness campaigns so they know how to protect themselves against fraudsters and scammers. Businesses also play a key role by ensuring they sell safe and reliable products. Last but not least, functional agencies need to step up inspections and crack down on those involved in selling or promoting counterfeit goods, while improving policies to safeguard consumer rights more effectively.

What does the word ‘they’ in paragraph 3 refer to? A. campaigns B. businesses C. consumers D. rights