Read the following passage. Match the types of shoppers (A-E) to the suitable information.

Some people love shopping, some hate it, some do it quickly and some enjoy it. Overall, there are five common types of shoppers.

A. The bargain hunter
Bargain hunters are not after a particular item, nor are they loyal to a specific brand. Price is their most important purchasing factor. They don’t like to waste money, so they always shop around to find the best deal they can. They also look for special offers in the shops and online.

B. The well-informed scholar
They need to find out everything about a product before they buy it. They read reviews in magazines and blogs to check what people say, scan general pricing information and even talk to friends who own the products before visiting the store.

C. The impulse buyer
Unlike the well-informed scholars, the impulse shoppers make unplanned purchases based on items that attract them in the moment. They’re not interested in all the details about a product. When they see something they like, they buy it. Maybe they don’t need it, it’s just so cute.

D. The loyalist
Shopping is easy for them because they always buy the same thing from the same brands. They know which shops they like; they only go to those stores and make regular purchases. The sales assistants might even know them by name and have a good relationship with them.

E. The man on the mission
Before entering the store, they already have a note of what to buy, and they stick to that. Shopping is not something they enjoy. They want the fastest and smoothest shopping experience, so they can leave the store and get back to doing other things. They might even place the order online and pick up the same day.

Its main aim is to improve the (27)___________ and protection of whales, dolphins and porpoises in British and Irish waters.