Question 88 - 92 refer to following paragraph:
Passage 1:
New Conference Center
Limited Properties (LP) is proud to announce that it has completed construction on its second conference center in Springfield, Ohio, a spokesman for the company said. The first conference center is located next to the Upton Insurance building downtown, and is famous for its golden windows. For three years in a row, this conference building has been the venue for important international seminars and meetings between oil companies. The second conference center is even larger than its predecessor; it has ten more floors and is roughly three times wider. Construction on the second conference center began on March 2, 2004, and was not completed until July 29, 2007. To commemorate its opening, CEO of LP, Robert Henley, is planning a huge dinner, which will take place on August 15. Prominent members of the business community and city officials will attend the event, which will include a five-course meal and live music from the Springfield Harmonic Symphony.
43 Princeton Rd.
Springfield, OH
August 5, 2007
************
Passage 2:
Mr. Todd Poll, Public Relations Division
Limited Properties
124 Hunting Lane
Springfield, OH
Dear Mr. Poll,
I was honored to receive an invitation to the commemoration dinner at the new conference center in Springfield, and I would be delighted to attend. I was in Milan on a business trip when the conference center was completed and I could not wait to get back and see how it looked. I agree with the general consensus that Limited Properties has created a place that is even better than the first conference center. In fact, I would like to host the 4th Annual Business Development Conference at the new facility in September. This year, representatives from Chile, Korea, China, Japan, and Australia will attend the event, and I am confident they would be impressed with the LP Grand Conference Center. Perhaps we could meet at the dinner and discuss this matter further. I look forward to seeing you there.
Sincerely,
Charles Gates
CEO, GMA Oil Corp.
88. Why does Mr. Gates want to meet with Todd Poll?

How will the company evaluate the effectiveness of the strategy?