Bốn chiến lược tổng quát mà các doanh nghiệp kinh doanh dịch vụ có thể lựa chọn là:

Differentiation, Cost leadership, Technology Innovation, Customer Intimacy.

Overall - Differentiation, Focusing - Differentiation, Operational Excellence, Technology Innovation.

Overall – Cost leadership, Overall – Differentiation, Customer Intimacy, Operational Excellence.

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